2008 - B2B Marketing Zone

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. These are not the people we imagine Twittering about their need for complex enterprise IT services.

Social Media

Social Media Peer-to-peer Enterprise Management Media

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. (You Customers (the younger ones, anyway) are adopting social media. You can download an abbreviated summary here. ).

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

Want proof that the C-suite is into social media? Here it is.

Six factors driving B2B social media marketing adoption

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