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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Case Studies. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. Makes sense.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

More than 450 B2B marketing professionals gave their input to this study. The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., overall budgets will be cut).

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script | B2B

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Try our services.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.