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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

The best place to start is your web content marketing strategy. Write for Gen Z and other buyers will follow An authentic, inclusive and results-driven B2B content strategy won’t just help you attract Gen Z — it will help you reach customers of all ages. What does this mean for B2B marketers? So, who are your Gen Z customers?

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. What have you learned in the last year?

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. Riding it out” is not a strategy for surviving a recession. What’s your #contentmarketing plan?

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. This strategy now often backfires. And that’s just not so. So this blog is discussing the changes that have happened in the last 5 years.

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Smart B2B Marketing and Sales Strategies to “Recession-Proof” Your Business

Visitor Queue

From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. The post Smart B2B Marketing and Sales Strategies to “Recession-Proof” Your Business appeared first on Blog Visitor Queue.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

You can’t build an effective content strategy without these facts and data. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Companies are made of people with emotions and desires.