Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Similarly, now is the perfect opportunity to move miles ahead of the competition.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story! We work together!

Research 107

Research Ad Building Storytelling Content 107

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

MAY 13, 2019

How do you convince your boss to prioritize storytelling over SEO-driven content that’s basically just adding to the noise and has already been covered by everyone? It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Clifford, Boston.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Here is a transcript of the talk and a link to the slides and videos I shared.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Marketing Insider Group

SEPTEMBER 22, 2014

.” And that was way back in 2008! Where the brand becomes the platform for storytelling. Peter Drucker said “ The aim of marketing is to get and keep customers.” ” And yet we primarily use tactics that drive potential new customers away. Branded content hubs. But takes the brand out of the story.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

markempa

AUGUST 1, 2017

A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Facilitating the buying journey. My philosophy has always been: we’re trying to facilitate the buying.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

JUNE 22, 2016

There’s a more nuanced benefit as well—setting up a storytelling arc that can rapidly build an audience. Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories.

Content 84

Content Hubspot Storytelling Facebook 84

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Atomic Reach

JANUARY 3, 2019

From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

JULY 15, 2015

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? In January 2015, 17 percent of Americans reported they had listened to a podcast in the past month—almost double from 2008, Pew Research Center reported.

Planning 40

Planning Content Marketing Storytelling Content 40

Buzz Marketing for Technology

JULY 2, 2008

Storytelling. « Employee engagement interest in storytelling | Main. Posted by: Anna at July 2, 2008 1:36 PM. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Social networks. Im not embarrassed, just unemployed! Post a comment. Name: Email Address: URL: Remember Me?

Work Management 100

Work Management Digg Storytelling Fulfillment 100

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  Learn the art of storytelling and make it a part of the organization’s culture.    Ignoring the qualitative can have severe consequences.    Take FedEx as an example. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Hubspot

MARCH 15, 2017

In 2008, there was a radical acceleration in digital. When I started that conversation with West Elm it became a story about being a proficient visual storyteller, which is really what I had been throughout my entire career. I had always worked in publishing and always imagined that would be my entire career.

Creativity 68

Creativity Ad Building Advertising Agencies Paid Search Agency 68

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. .” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. It had to go digital, of course, but it also needed to attract a new readership.

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

Content Marketing Institute

DECEMBER 5, 2017

Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. dawnpapandrea Click To Tweet.

Class 103

Class Education Digital Asset Management Webinar Metrics 103

Parse.ly

NOVEMBER 3, 2021

This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. Leverage the data that you have to really combine storytelling with your goals to come up with an execution plan that you know is going to work for your company. What makes for a successful content strategy?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Buzz Marketing for Technology

JUNE 27, 2008

Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT. The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. gurteen.com. David Gurteen. Services I offer. My schedule. How to contact me. tell a friend.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. According to PQ Media’s report, the US has the largest content marketing market share with $12.11B in 2014 revenues. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Integrated B2B

OCTOBER 16, 2013

The 2008 Barack Obama presidential campaign did a fantastic job of targeting multicultural communities through relevant, sensitive messaging. Branding Storytelling Voice of Company multicultural usa' Respect the people who make up the target audience; craft a campaign that reflects their values and beliefs.

Demographics 40

Demographics Storytelling Budget Programs Communities 40

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. storytelling. Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007.

RSS 100

RSS Work Management Marketing Management PageRank 100

Hubspot

FEBRUARY 17, 2017

Zappos employee advocacy program is one of the oldest, going all the way back to 2008. The ongoing social effort includes storytelling, photos, and short video vignettes of partners talking about their shared experiences and what it means to be a partner at Starbucks.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. I also taught a video storytelling elective there to high school students, which was really fun but really challenging. I worked as a reporter at a newswire for several years, where I wore many hats.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Exo B2B

MARCH 16, 2017

Name: Bryan Eisenberg – Twitter account: @TheGrok – Website / blog: [link] Entrepreneur, Founder and CMO of IdealSpot.com, speaker, co-author of Call to Action (2005), Waiting for Your Cat to Bark (2006), Always Be Testing (2008) and Buyer Legends : The Executive Storyteller’s Guide “(2014).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Content Standard

SEPTEMBER 30, 2015

In 1929, a fellow by the name of Frigyes Karinthy, an iconic Hungarian storyteller, developed an understanding of the world that no human had ever thought before. He believed that everyone in the world is six or fewer degrees away from one another. Meaning, everyone in the world is connected to everyone else through their relationships.

Brand Identity 40

Brand Identity Branding Word of Mouth Content 40

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Writing on the Web

JANUARY 18, 2011

I was at this Blog World conference when Rohit interviewed Tim, in 2008. I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. While it’s not a new interview, there are several nuggets that are timeless.

Personalization 100

Personalization Digg Blogger Buzz 100

Content Standard

FEBRUARY 4, 2016

” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. To tackle long-distance concerns, they cheekily added the tagline: “Free if you call from work.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. To tackle long-distance concerns, they cheekily added the tagline: “Free if you call from work.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Marketing Institute

SEPTEMBER 26, 2018

It will power the future of storytelling. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. We can no longer expect users to simply scroll and consume text-heavy, dull, static content placed in front of them. Shachar Orren , Playbuzz.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Marketing Insider Group

DECEMBER 3, 2019

The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. THINK harnesses the power of storytelling to provide insights into disruptive technologies including the cloud, Internet of Things, and blockchain, and how they are changing our world for the better.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve asked James about how he thinks about creativity and storytelling, to which James replied that his methodology is less about the individual outputs (the video, the sketch, etc.) but more about, “what does it take to be ahead, or even, around the curve?”.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40