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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

At the same time, there’s massive churn happening across the industry in terms of personnel. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. So far, they’ve stuck together and shown more unity than back in 2007-2008. Let’s talk transparency.

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

published in the Academy of Marketing Science in 2008. So I decided to use the more modern term in the blog title. The paper goes on to discuss: The importance of balancing a focus on short-term financial results and long-term viability. So I did some research and found this great paper by Frederick E. Webster Jr.,

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but And our tardiness is social.

Web 2.0 100
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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. I managed social channels, wrote for the alumni mag, and produced a lot of content for digital channels. In terms of what’s changed, two main things come to mind.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Ardath Albee, CEO of Marketing Interactions, Inc. All Rights Reserved.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.