social 2008 Related Topics 
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. CMO at KMART says TV is easier to track than social. I disagree.
Digital B2B Marketing
DECEMBER 17, 2013
Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. However, the problems don’t stop with social.
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