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YouTube for Business: What You Need to Know to Succeed

Vidyard

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. In short, if social media video matters to your company, you should think about having a presence on YouTube.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. Get the Social Media Video Specs Guide Every different social platform has its own requirements for videos.

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President Obama and Zach Galifianakis Make Waves with Between Two Ferns Video

Vidyard

No stranger to new media, data-driven marketing tactics, the Obama administration used A/B split testing in their 2008 campaign with Optimizely to determine which website combination of media and a call to action button would perform the best with their audience and get the best sign up rate.

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How to Use Website Customization and Video to Get More Customers

Vidyard

There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social? Optimizely was even used by the team behind the Obama campaign in 2008 to better engage with potential campaign donors! Paid banner? 3rd party blog post?) Registered?)

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A Shortish History of Online Video

Vidyard

The partnership only fuelled YouTube’s growth, adding advertising features to generate revenue, and bringing so much attention to the platform that in 2008 some experts feared YouTube would collapse the entire internet infrastructure by simply being too big for it to handle. The Sky is the Limit. So what is the future of online video?