PR MEETS MARKETING | WEDNESDAY, FEBRUARY 20, 2008
[2008, Social] AdAge Power 150 (or 500): How long will it last?
Over the past few weeks, I've benefitted from the frequent posts about the upcoming Blogger Social. Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. This raises an interesting question about how these lists are compiled. del.icio.us
PR MEETS MARKETING | FRIDAY, FEBRUARY 15, 2008
[2008, Social] PRMeetsMarketing Weekly Articles: February 15, 2008
This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Social Campaigning. Paul Dunay of Buzz Marketing for Technology highlights a good point about Social Media. Like Social Media, it can't be an one-time project.
PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
[2008, Social] Blogger Social - 48 Hours to Register
technorati tags: Blogger Social 2008 , marketing. tags: Blogger Social 2008 , marketing. icerocket tags: Blogger Social 2008 , marketing Will you be there? Tons of great people will be there. You only have 48 hours to register. del.icio.us
PR MEETS MARKETING | WEDNESDAY, FEBRUARY 6, 2008
[2008, Social] PRMeetsMarketing Weekly Articles: February 7, 2008
Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. Here is this week's summary of articles. Is this PR Person You?
PR MEETS MARKETING | TUESDAY, JANUARY 15, 2008
[2008, Social] Thoughts from 2007: Lessons Learned
In no particular order, here are my lessons from blogging and life in general: I realized how important family is, even if they annoy you! The power of social media to meet new friends from all over the world. Twitter is truly addicting. That you don't have to blog every day. And what have I learned this year?
PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
[2008, Social] Are You Going to Blogger Social?
It's a brand new year and I'm so looking forward to the Blogger Social. If you haven't registered yet, you have until February 15, 2008 to register. There's event a funny video that was put together of everyone attending: technorati tags: Blogger Social 2008. tags: Blogger Social 2008. del.icio.us
PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
[2008, Social] Blogger Social Video
Blogger Social Video
PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
[2008, Social] Blogger Social New York
Blogger Social New York
PR MEETS MARKETING | THURSDAY, DECEMBER 6, 2007
[2008, Social] PRMeetsMarketing Weekly Articles: December 6
Also included as part of my 2008 trends piece. . It'll be interesting to see how WPP organizes this new entity before March 2008. Social Media Reaches Into Your Lives - I've started reading the Lonely Marketer , which provides ideas for small business marketers. Here is this week's of interesting articles. del.icio.us
PR MEETS MARKETING | THURSDAY, NOVEMBER 29, 2007
[2008, Social] PRMeetsMarketing Weekly Articles: November 29, 2007
In this way, your prospective customers can better find you on search engines, blogs and social networks. . Great fodder for those 2008 pitches or for those guys prepping for CES already! . Here is this week's of interesting articles. The Blog Bubble? Scott Raynovich of Light Reading has an interesting post on Internet Revolution.
WEBMARKETCENTRAL | MONDAY, DECEMBER 8, 2008
[2008, Social] Getting More Out of Each Click with "Post-Click Marketing"
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?
MARKETING EDGE | SUNDAY, DECEMBER 7, 2008
[2008, Social] Word of Mouth Beats Out Comparison Shopping for Health Care
Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle. Here's how. The web 2.0
MARKETING INTERACTIONS | THURSDAY, DECEMBER 4, 2008
[2008, Social] B2B Needs Personality to Go Social
There've been a number of posts recently about strategy for social media. Jason Baer wrote about the 7 must-haves in your social media strategy. But, shift you must -- if you want to add social to your emarketing strategy. This is why listening has got to be the first thing B2B companies do when they want to go social.
WEBMARKETCENTRAL | THURSDAY, DECEMBER 4, 2008
[2008, Social] Best of 2008 (So Far) - Web Marketing Research, Part 2
Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. More than twice as many people said they checked the weather on the Internet daily as reported visiting a social networking site (weird).
PR MEETS MARKETING | WEDNESDAY, DECEMBER 3, 2008
[2008, Social] Online Reputation Management: Trackur
technorati tags: Reputation management Trackur Social Media Public relations. tags: Reputation management Trackur Social Media Public relations. icerocket tags: Reputation management Trackur Social Media Public relations. . Yes - I’ve been in PR THAT long! LexisNexus then made the job easier with electronic clippings.
MARKETING EDGE | WEDNESDAY, DECEMBER 3, 2008
[2008, Social] Santa Uses Giftag!
Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. Time 43:24. Oh, God, now don't be getting all upset about me saying Santa uses Giftag. Exactly.
MARKETING INTERACTIONS | TUESDAY, DECEMBER 2, 2008
[2008, Social] When Reactionary Content Marketing is a Good Thing
And perhaps, more importantly, it is content that will feed your social media efforts." I just read a great post over at the Servant of Chaos, The Importance of Content Marketing. At the bottom of the post is a video interview with David Alston of Radian6. During the interview, David was asked how he prioritized what he does every day.
WEBMARKETCENTRAL | MONDAY, DECEMBER 1, 2008
[2008, Social] SEO Is Not Dead, Just Changing: What This Means
SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense.
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 30, 2008
[2008, Social] Survey Shows Online Customer Engagement is Essential
This year is their biggest survey with over 1,300 companies and agencies responding in September and October, 2008. It's encouraging to see that companies have increased interest in social media, but I'm hoping they stop and think about what's in it for the customer more than they think about what's in it for themselves.
PR MEETS MARKETING | MONDAY, NOVEMBER 24, 2008
[2008, Social] Gift Card Warning Email â€“ Part 2
AnnTaylor (November 20, 2008 at 8:09 pm. Jennifer, (November 23, 2008 at 7:34 am). . Last week, my cousin forwarded me an email to warn me about buying gift cards from several retailers this year. Wanting to pass along this friendly consumer warning, I posted the email with my thoughts on my blog. . Why was the email successful. .
MARKETING EDGE | MONDAY, NOVEMBER 24, 2008
[2008, Social] Donâ€™t Believe the Social Media Hype â€“ Itâ€™s as Old as the Rotary Club
It's nutty, plenty of companies are running around trying to figure out social media. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Time 23:42. The answer and examples are right under your nose. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.
WEBMARKETCENTRAL | MONDAY, NOVEMBER 24, 2008
[2008, Social] Looking Back at 300: Top 10 Posts
10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. 8: Web 2.0 7: Web 2.0
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 20, 2008
[2008, Social] Webinar on Putting the Human Touch into Lead Generation
There are numerous tactics for generating leads these days - everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. You need that "human touch.". Recapture lost leads and opportunities.
WEBMARKETCENTRAL | THURSDAY, NOVEMBER 20, 2008
[2008, Social] Best of 2008 (So Far) - Blogging for Business, Part 2
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog?
PR MEETS MARKETING | WEDNESDAY, NOVEMBER 19, 2008
[2008, Social] Social Media Club â€“ Glimpse of how PR can use Social Media?
Last night, I went to my first Social Media Club organized by the San Francisco/Silicon Valley chapter. There were 6 social media case studies being presented, highlighting not only program strategies but also how these campaigns contributed to increased awareness in the marketplace. . Other Social Media Posts. Time - Doh!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 25, 2008
[2008, Social] Effective Online Networking Skills: Adam Cohen's Personal Networking Icebreaker. What's yours?
Photo by Wally G. What's your best personal networking conversation starter at a networking event? Background. This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s Technology Empowerment Centre. My opening post shared some ideas and tips. Context.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, SEPTEMBER 26, 2008
[2008, Social] Social Media Basic Literacy Skills In the Nonprofit Workplace
The topics they look at are what I might call social media literacy skills. Fast forward ten years from now, and the nonprofit workplace - maybe it is only five years from now - but will social media basic literacy be on the list of basic job skills? Source: Pew Internet and America Life Project: " Networked Workers " Study.
WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 19, 2008
[2008, Social] Four Reasons to Keep Branding During a Recession
Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct. They are highly measurable and meet the need for instant gratification.
MARKETING EDGE | WEDNESDAY, NOVEMBER 19, 2008
[2008, Social] â€œWhat in heavenâ€™s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?â€�
He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
MARKETING EDGE | TUESDAY, NOVEMBER 18, 2008
[2008, Social] Motrinâ€™s Big Pain
Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind? Edgy advertising can sometimes cut the wrong way.
WEBMARKETCENTRAL | MONDAY, NOVEMBER 17, 2008
[2008, Social] Viral Marketing Campaigns - Keep It Simple
Embed code, "email this" and social bookmark site tagging buttons are examples of simple ways to increase pass along. One area where the campaign could have been improved is on sharabilityâ€”an email-this button and badges for social bookmark sites like Digg and StumbleUpon would have simplified pass along. Now it's a yawn. Nuff said.
MARKETING EDGE | MONDAY, NOVEMBER 17, 2008
[2008, Social] Does Transparency Mean An Open Kimono?
misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Social media allows for deeper discussions about a wide range of topics.
PR MEETS MARKETING | THURSDAY, NOVEMBER 13, 2008
[2008, Social] Recap: â€œWill Social Media Kill PRâ€� Panel
It seemed the audience was 60% PR folks, 20-25% Horn Group clients and other people interested in the topic from marketing/social media backgrounds. . . was sitting in the balcony where most of the social media folks were sitting. Unfortunately the discussion turned back to the basics of PR 101 meeting social media. . Susan.
WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 12, 2008
[2008, Social] Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. That's because you probably are. Sorry.
MARKETING INTERACTIONS | MONDAY, NOVEMBER 10, 2008
[2008, Social] Selling Through a Slump
Robin Carey, Co-Founder and CEO of Social Media Today LLC, will moderate. The "R" word is being heard more and more these days, and it feels like it may take a bit for it to pass. can't help watching the mostly down days for the stock market and hoping to see an upward trend soon. Which tools maximize sales effectiveness.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 10, 2008
[2008, Social] Successfully Engaging Customers with a Cause
Do a Social Audit Must be done continuously â€“ have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday â€“ what is being said And at the same time cause marketing was starting to take hold.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 6, 2008
[2008, Social] Secrets of Social Media Marketing â€“ a podcast with Paul Gillin
Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Edwards.
WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 5, 2008
[2008, Social] Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Social : Arranging live meetings is another practical, common and perfectly acceptable use of Twitter. Most Web 2.0
WEBMARKETCENTRAL | MONDAY, JANUARY 7, 2008
[2008, Social] The Coming Consolidation in Social Networking
Social media sites are multiplying like rabbits. social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.
WEBMARKETCENTRAL | WEDNESDAY, JANUARY 9, 2008
[2008, Social] Best of 2007: SEO Analysis Tools
It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.
WEBMARKETCENTRAL | FRIDAY, JANUARY 11, 2008
[2008, Social] Off Topic: My Biggest Influencers
But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. Back to the Best of 2007 series next week. 1) My mother. Going strong at 87, she still reads voraciously.
WEBMARKETCENTRAL | WEDNESDAY, JANUARY 16, 2008
[2008, Social] Best of 2007: News Articles on Social Media Marketing
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.
WEBMARKETCENTRAL | FRIDAY, JANUARY 18, 2008
[2008, Social] Best of 2007: Blog Posts on Social Media Marketing
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.
WEBMARKETCENTRAL | TUESDAY, JANUARY 22, 2008
[2008, Social] Best of 2007: Articles and Blog Posts on SEM
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. PPC Outsource or In-House?
WEBMARKETCENTRAL | THURSDAY, JANUARY 24, 2008
[2008, Social] Best of 2007: Articles and Blog Posts on Google AdWords
The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion?
WEBMARKETCENTRAL | MONDAY, JANUARY 28, 2008
[2008, Social] Best of 2007: Articles and Blog Posts on SEO (Part 1)
Most entertaining of all is Grehan's view of social networks: "I HATE Facebook! SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. advice. All of you.
WEBMARKETCENTRAL | WEDNESDAY, JANUARY 30, 2008
[2008, Social] Best of 2007: Articles and Blog Posts on SEO (Part 2)
Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. However.a
WEBMARKETCENTRAL | FRIDAY, FEBRUARY 8, 2008
[2008, Social] New White Paper on B2B Lead Nurturing
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Close. The Win.").
WEBMARKETCENTRAL | MONDAY, FEBRUARY 11, 2008
[2008, Social] Best of 2007: Marketing Research
Does advertising on social media sites really work? Advertising On Social Networks: Risk or Reward? by MediaPost Online Spin Seana Mulcahy observes that while social media offers a powerful way to reach prospects, traditional advertising probably isn't the way to do it. How is online consumer behavior changing?
WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 13, 2008
[2008, Social] Best of 2007: Interactive PR
social bookmarking, new media relations and blogging.to Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. Her links are summarized and updated on a periodic basis. Nevertheless, worth checking out.
WEBMARKETCENTRAL | MONDAY, FEBRUARY 18, 2008
[2008, Social] Best of 2007: SEO Copywriting
The most crucial single element of SEO is the content on a website. Everything elseâ€”h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.â€”is is driven by the site's copy. With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO.
WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 20, 2008
[2008, Social] Best of 2007: Articles and Blog Posts on Strategy and Branding
The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?" Neither is right or wrong, but they are both part of a complex communications and customer landscape."
WEBMARKETCENTRAL | FRIDAY, FEBRUARY 22, 2008
[2008, Social] Social Networking Sites and SEO: What Wikipedia Won't Tell You
For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. It's been said that with great power comes great responsibility.
WEBMARKETCENTRAL | MONDAY, FEBRUARY 25, 2008
[2008, Social] Best of 2007: Web Analytics
You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? And how can you most effectively use web analytics to make productive changes?
WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 27, 2008
[2008, Social] Best of 2007: Web 2.0 Sites
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.
WEBMARKETCENTRAL | MONDAY, MARCH 3, 2008
[2008, Social] Best of 2007: Cool Online Tools
Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Very cool.
WEBMARKETCENTRAL | WEDNESDAY, MARCH 5, 2008
[2008, Social] Best of 2007: Miscellaneous Marketing Stuff
From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners. But that's actually good.
WEBMARKETCENTRAL | TUESDAY, MARCH 11, 2008
[2008, Social] Best of 2007: Amusing and Creative Marketing Stuff
Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. rap about link building.
WEBMARKETCENTRAL | FRIDAY, MARCH 14, 2008
[2008, Social] Do Agencies Get Social Media?
Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalfâ€”or even their ownâ€”in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. We're blogging!"
WEBMARKETCENTRAL | WEDNESDAY, MARCH 19, 2008
[2008, Social] Takin' A Short Break
I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.
WEBMARKETCENTRAL | MONDAY, MARCH 31, 2008
[2008, Social] Which Social Networking Sites Really Drive Business Traffic?
I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. StumbleUpon and del.icio.us were common second choices.
WEBMARKETCENTRAL | TUESDAY, APRIL 15, 2008
[2008, Social] The 5 Best Social Media Sites for Small Businesses
Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed. And so on.
WEBMARKETCENTRAL | MONDAY, FEBRUARY 4, 2008
[2008, Social] Best of 2007: Website Design
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. learn, research and compare what you have against a competitor.
WEBMARKETCENTRAL | THURSDAY, APRIL 24, 2008
[2008, Social] Blogger Outreach for PR: The Importance of Follow-Up
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You send your messages, and then.nothing. Or very little response. What now? Just as with advertising, PR relies on frequency.
WEBMARKETCENTRAL | FRIDAY, MAY 16, 2008
[2008, Social] Are Americans Social-Media-Lazy?
In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)â€”are â€”are Americans lazier than web users in other countries, or just busier? Check it out. What, like they could do worse?
WEBMARKETCENTRAL | MONDAY, MAY 19, 2008
[2008, Social] Hear About PR & Social Media at the B4B Conference
WEBMARKETCENTRAL | TUESDAY, JUNE 3, 2008
[2008, Social] Two More "Google Killers" Take Aim: Viewzi and Site605
with the intelligence and judgment of human editors (like Mahalo ) without the spam that inevitably seems to afflict social search sites like Digg and Sphinn (think Wikipediaâ€”though hopefully without the arrogance). all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);
WEBMARKETCENTRAL | THURSDAY, JUNE 5, 2008
[2008, Social] How Social Media Has Changed PR
and the explosion of social media over the past few years are more than just new technological tools for PR professionals to adoptâ€”they change the philosophy of PR. And through various forms of social mediaâ€”blogs, video, wikis, forums, podcasts, social bookmarking and networking sitesâ€”they have made themselves participants.
WEBMARKETCENTRAL | TUESDAY, JUNE 10, 2008
[2008, Social] SEO for Mommy Bloggers
social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Social bookmarking: Make sure your posts get tagged on social bookmarking sites like Digg , del.icio.us , StumbleUpon , Sphinn , Mixx and Searchles from time to time. So where should you start? then that's okay.
WEBMARKETCENTRAL | MONDAY, JUNE 16, 2008
[2008, Social] Christopher Barger, GM's Social Media Rock Star
60% of those under the age of 21 belong to a (online) social network. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversionâ€”but no longer to control it.
WEBMARKETCENTRAL | WEDNESDAY, JUNE 25, 2008
[2008, Social] Top Blog Posts in First Three Years of WMC
Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008â€”A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007â€”the Alexa rankings for 42 popular Web 2.0 and loyal readers.
WEBMARKETCENTRAL | THURSDAY, JUNE 26, 2008
[2008, Social] How to Track Buzz for Big Brands - WiseWindow
WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sourcesâ€”forums, blogs, opinion sites and other social media venues. One of the biggest challenges for most small companies is generating buzzâ€”getting people to talk about their products, online and off.
WEBMARKETCENTRAL | MONDAY, JUNE 30, 2008
[2008, Social] A Few More Thoughts from Christopher Barger
Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Most important social networking tools: Chris hates Twitter (another thing we agree on!) Here are a few more of his thoughts to wrap things up. but recognizes that it has an impact.
WEBMARKETCENTRAL | FRIDAY, JULY 11, 2008
[2008, Social] Book Review: Marketing That Matters
The book combines guidance on marketing strategy and tactics with a "socially responsible" orientation. Socially responsible" has become a charged term. It perhaps shouldn't be; first off, who would want to run a "socially irresponsible" business? According to the authors, Wal-Mart executives, of course.) All good questions."
WEBMARKETCENTRAL | MONDAY, JULY 14, 2008
[2008, Social] B2B Marketing Fast Fixes
To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Measure the right things.
WEBMARKETCENTRAL | WEDNESDAY, JULY 16, 2008
[2008, Social] How to Get Bloggers to Write About You
Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.
WEBMARKETCENTRAL | TUESDAY, JULY 22, 2008
[2008, Social] Google and the Parable of the Turkey
Through it's search crawling, it knows which other sites link to that company's site, which publications and bloggers write about it, and what gets said about the company (if anything) on social media sites. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Adore it.
WEBMARKETCENTRAL | MONDAY, JULY 28, 2008
[2008, Social] Best of 2008 (So Far) - SEO Guidance, Part 1
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.
WEBMARKETCENTRAL | FRIDAY, AUGUST 1, 2008
[2008, Social] Best of 2008 (So Far) - SEO Guidance, Part 2
So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. It's almost like a syllabus for your own self-paced interactive marketing guru course. Learning SEO and SEM - Where to Start?
WEBMARKETCENTRAL | TUESDAY, AUGUST 5, 2008
[2008, Social] Using Blogs for Social Media Optimization
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S. Contact the blogger as the next step.
WEBMARKETCENTRAL | MONDAY, AUGUST 11, 2008
[2008, Social] WMC Interviews: Tim Young of Socialcast
Last week I had the opportunity to interview Tim Young, CEO of Socialcast , an on-demand social networking platform that brings collaboration and knowledge-sharing capabilities to intranets. Socialcast is focused on using social dynamics to solve organization's internal information problems. platform. Is that a fair description?
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 20, 2008
[2008, Social] Five Ways to Give Back Through Social Media
In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners. Zanby Zanby is a group-oriented social networking site.
WEBMARKETCENTRAL | MONDAY, AUGUST 25, 2008
[2008, Social] Best of 2008 (So Far) - Cool Web Tools, Part 1
Want to know how to post links to dozens of popular social bookmarking sitesâ€”in a hurry? Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. This is social posting for the lazy (or extremely busy). Search the web from a cool 3D interface, using any popular search engine?
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 27, 2008
[2008, Social] Briefly: My Interview with Jon Miller
So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon's interview
WEBMARKETCENTRAL | THURSDAY, AUGUST 28, 2008
[2008, Social] Vyatta - Extremely Creative B2B Marketing
The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking). Someone recently forwarded me the Vyatta newsletter.
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 4, 2008
[2008, Social] Best of 2008 (So Far) - Social Media Optimization, Part 1
Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.
WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 5, 2008
[2008, Social] Social Media Best Practices Start with Blogging
There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging.
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 8, 2008
[2008, Social] Best of 2008 (So Far) - Blogging for Business, Part 1
Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? Aune del.icio.us
WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 10, 2008
[2008, Social] Using ALL the Tools of Social Media Optimization
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 15, 2008
[2008, Social] Best of 2008 (So Far) - Web Marketing Research, Part 1
Social Media Attains Critical Mass by Online Media Daily MediaPost editor Joe Mandese reports on a Universal McCann study showing that "Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 Who's really clicking on your PPC ads?
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 18, 2008
[2008, Social] The Social Media Email Signature
growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address.
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 23, 2008
[2008, Social] Best of 2008 (So Far) - Website Design, Part 1
How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Why do some websites fail to achieve objectives?
WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 8, 2008
[2008, Social] The 8 Layers of a B2B Web Marketing Plan
Interactive PR and social media engagement also provide branding benefit by increasing awareness and credibility for vendors. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Working out from the center are concentric layers of additional investment and sophistication. Level 3.
WEBMARKETCENTRAL | MONDAY, OCTOBER 13, 2008
[2008, Social] Best of 2008 (So Far) - Search Engine Marketing, Part 2
Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? Tweak something every day.
WEBMARKETCENTRAL | THURSDAY, OCTOBER 16, 2008
[2008, Social] 12 Steps to Successful SEO
In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed. to 4%.
WEBMARKETCENTRAL | FRIDAY, OCTOBER 24, 2008
[2008, Social] LinkedIn B2B Surveys - Will They be Social?
People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons. But it seems to me there may be an opportunity missed here. Among the top reasons people join are to get recognition and to form new relationships.
WEBMARKETCENTRAL | MONDAY, OCTOBER 27, 2008
[2008, Social] Best of 2008 (So Far) - Social Media Optimization, Part 2
Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g.
MARKETING EDGE | MONDAY, NOVEMBER 3, 2008
[2008, Social] Breaking Through Same Old Health Care Marketing
Second major criteria for healthcare marketing â€“ In general the more you push the creative envelope, the more receptive the social media community will be. In my reporting on social media, I've found that many successful social media programs are the result of senior level managers giving cover for their teams to innovate.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 3, 2008
[2008, Social] Crowds have no leaders!
Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!
MARKETING EDGE | THURSDAY, OCTOBER 30, 2008
[2008, Social] Retailers Taking to Facebook One Way or Another
Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. What are your criteria for how retailers can participate in social media? __. Time 14:22.