The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.

Social Media Attains Critical Mass by Online Media Daily MediaPost editor Joe Mandese reports on a Universal McCann study showing that "Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 Who's really clicking on your PPC ads?

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Why do some websites fail to achieve objectives?

Interactive PR and social media engagement also provide branding benefit by increasing awareness and credibility for vendors. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Working out from the center are concentric layers of additional investment and sophistication. Level 3.

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? Tweak something every day.

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed. to 4%.

People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons. But it seems to me there may be an opportunity missed here. Among the top reasons people join are to get recognition and to form new relationships.

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g.

Second major criteria for healthcare marketing – In general the more you push the creative envelope, the more receptive the social media community will be. In my reporting on social media, I've found that many successful social media programs are the result of senior level managers giving cover for their teams to innovate.

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. What are your criteria for how retailers can participate in social media? __. Time 14:22.

I just came out of the session on SEO and Social Media Marketing. On the surface, social media seems like a natural fit for service professionals. The problem with social media is that the “linksters” voting on social media sites are typically young men (and to a lesser degree women) who are highly technically savvy.

I was asked to write an article on tips for creating a social networking profile and came across the following resources about social networking I thought were particularly helpful. Social Networking Resources: A short video with an overview of social networking.

Your social networking profile is important. Don't just throw your social networking profile together. Doing so will make a huge difference in how you are perceived by your social network. Components of a Social Networking Profile: Screen name – Base it on your name or business name. Well put them on your profile!

If you're using Twitter, you're probably using social networking and are curious to about who's paying attention to you so you're going to click on the link to check them out. I get a handful of people signing up to follow me on Twitter each week. It's kind of flattering (Some one cares what I think!) And bang! I'm not kidding.

Social Networking is very much like face to face networking. Social Media is about content: articles, news, videos, absurd stories, jokes. Social media websites enable users to decide what's important on the internet by voting on it, sharing it and commenting on it. So here's the scoop. Please!

I've talked to dozens of business owners who feel like they're tried everything only to wind up with a handful of website visitors each month, a mailing list of a couple of hundred people, a blog that makes them feel like they're talking to themselves and a sense that social networking is a total waste of time. Somehow I doubt it.

The criteria they use to describe what constitutes good investment research applies to good web copy, newsletter articles, blog posts or articles for social media. I set up some Google Alerts to help me research an article I've been asked to write for a CPA Journal. It's new, it's different and the information has many applications.

Last week I was on a panel on social networking for the Portland chapter of SECP ( Self Employed Creative Professionals ). He fielded several questions about how he's very successfully used social networking to promote his latest book " Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands ".

is about building relationships online through blogs, social networking websites, online reviews and wikis. met Wayne through Biznik (my favorite social networking website) when I responded to an article her wrote. Where web 1.0 was a monologue, web 2.0 is a conversation. Ultimately, web 2.0 Web 2.0 Media Group. The Web 2.0 The Web 2.0

Now that's using social networking to make change I logged into LinkedIn this evening to post a question to their Answers section and was surprised to see that Barak Obama is using LinkedIn to get answers to his questions.

These social websites and apps don't necessarily help increase our number of close connections but they do help expand and stay connected to our larger informal network. If you're going to use these social tools for professional networking, I wouldn't recommend you update people on what you had for lunch.

They hear about your company in an article, blog, forum, podcast, video, social media or social networking website and because they like what they hear, they visit your website. Internet marketing is often overwhelming and confusing. and all that entails into your internet marketing mix. I'll be honest with you, it even drives me nuts.

This year the HSM team that runs the World Business Forum is mixing it up a bit with more social media aspects of the program. Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York.

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. Web 2.0

What does corporate social responsibility mean to you? All this Corporate Social Responsibility is all backassward you have to win first then give back. Jack Welch former CEO of GE's Q&A at the World Business Forum What going on with the economy today and who is at fault? Look, if you don't understand what it is - don't buy it!

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. In Web 1.0 But in today's Web 2.0

To me this chart while depressing is yet another wake up call for marketers to move aggressively into Social Media – where your customers and prospects can amplify your message for you How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary.

Here is our talk about how BearingPoint is using Social Media to help define the brand! Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person. first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him.

So, the next time you feel that urge to send out a blanket blast to all your "friends" from a social networking community, perhaps it would be wise to ask yourself if you're treating your "friends" like prospects? I was reading my latest Wired magazine and found an article by Scott Brown, Facebook Friendonomics.

Promote with Twitter, Facebook, and other social media. Dunkin’ Donuts already has plenty of NFL promotions, but try this one for the Super Bowl. Dunkin’ Donuts slogan is America Runs on Dunkin’ - Yeah and I love, love, love, their coffee. They don't have any stores in St. Anyway here's the promotion.

The social media idea path is like watching cells grow and multiply. Here is the exciting path of this idea related to Dunkin’ Donuts and the Super Bowl. Sunday, January 20, I’m on Twitter the night of the Green Bay/New York Giants NFC Championship game. Excellent. on Wednesday, January 23, I received the resonse below. Michelle.

The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them. tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics.

Given how technology has collapsed time and space, it is accurate to say then that all politics is social, as in the social communities that have common interests shared on the web in many forms. Social media is like grassroots organizations. Understanding social media requires openness within a corporate culture.

The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. As political candidates seek to get every one sympathetic to their ideas out to the polls, social media should be viewed as a lighting fast, cheaper phone bank.

Panel conversations touch on some of the key issues that may be obstacles social networks among them, institutional cultures that limit sharing, and access to computers and the Internet by low income populations. The Symposium featured panelists of different disciplines in education and their work with social communities.

What makes this different is it has a clear single focus (in this case cancer), it incorporates expert advice about a complex topic, it has multimedia formats of text, audio, and video, it includes a television channel for greater mainstream distribution (ION television network), and aspects of social media. More Healthcare and Social Media.

Yesterday was a wonderful case in point of fast paced dialogue between the Obama and McCain campaigns. With the help of live news coverage and coordination of the campaign reporters, you may think, the campaigns stayed on top of every word the other makes. They are then able to respond, almost as if they were having a dialogue. 4) Product launch.

Wouldn’t you love to be a fly on the wall of a corporate meeting on social media? Christopher Barger is a social media strategist and has been in the largest of corporations, IBM and GM, where those conversations and decisions take place. Yes, we even tackle the dreaded ROI of social media. Time 23:15. GMnext.

Thank you to Valeria Maltoni, the Conversation Agent , for interviewing me on social media and journalism last week for her blog. You can enhance a printed news release with audio or video components tied back to a website or if you are that daring, consider a full fledged social media release , but that is a topic for another post.

I’ll be in Phoenix visiting clients and family, and I thought it would be good to have a Social Media Breakfast. It’s a casual gathering of marketers, PR and corporate communication professionals sharing ideas about social media. It will be at: Cafe Carumba. 7303 E Indian School Rd. Scottsdale, AZ 85251.

The show, available wherever podcasts are distributed, also has a delightful Web site with excellent tie-ins to merchandise , drink recipes and plenty social media uses, including MySpace badges, a forum and live chat elements. Time 20:22. Tiki Bar TV is one of the most popular vidcasts. ” They even invited me over for a drink.

Twitter is a social networking combination blogging site. My twitter follower @pchaney today tweeted (meaning wrote a message for others to see) Love to see a Top 10 Benefits to Using Social Networking with Your Business. Probably the best place to learn about the variety and possibilities of social networking is to visit Ning.

was curious about her rationale for dedicating a full-time position, New Media Manager, for social media and looking to someone that is fairly experienced as you can see from the New Media Manager job qualifications and salary. The fact is social media not reserved for the young or even the techno-savvy. Time 11:40.

He does make a distinction from these new marketing and PR rules and the conversation that is usually reflected in social media. He contends social media is a subset of the new rules of marketing. Time 16:56. We discussed this issue with David Meerman Scott, author of the New Rules of Marketing and PR.

This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. also traveled south from San Francisco to Palo Alto and the home of the social network company Ning. Time 13:37. Test One.

Do you believe that the lack of predictable metrics and results are holding back marketers from adopting social media? This started at Blogger Social last week. Time 18:34. Jaffe is in Minnesota to speak at the Minnesota Interactive Marketing Association meeting at the Fine Line tonight, Monday, April 14. During Web 1.0

Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. Shiffman suggests the social media measurement metric should be lift around campaigns and to implement small, focused projects with a clear objective. Time 21:04.

This is a start toward what will be a new type of news release called the social media release. In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information.

The world is getting smaller and social media is contributing to the elimination of boundaries of information. Information is a necessary element of competition which is why social media is being embraced by many players of the healthcare equation. Register for the social media in healthcare panel l.

The panel was billed as Who Controls Social Media in the Enterprise, and it didn't seem to me that there was a clear answer. Wonderful anecdotes and ways to test social media internally and externally, but no clear answer to the central question, which for me also answers the question. Panel Members. Thanks. Hat Tips. Nice job.

Today we speak with Gina Bianchini, the co-founder and CEO of an exceptional platform for creating and growing social networks, Ning. Bianchini said the Ning Creators social network, a network of thousands of Ning users, is an excellent place to develop new feature ideas, get feedback from users, and a central place to praise and vent.

Quelch poses a clean, concise list of 5 major rules for branding that I have chosen to apply to the 2008 presidential Democrat ticket, specifically with the idea as some are advocating that an Obama/Clinton ticket is a smart choice. Think IBM's “solutions for a small planet.” (F|R says: replace “global club” with social network.).

have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.

This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. He is a prime example of how social media works, give of yourself, and watch others give back to many. Time 24:19. Put Makeover in the subject line

don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. much prefer that social networks be viewed as cafes, restaurants and bars along the road. To this environment you will add your own experience, commentary and knowledge.

Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic.

It struck me as we walked up and down the rows of motor coaches counting the different license plates, that we were standing in the middle of a very large, very diverse social network. What are the some of the elements of a successful social network, 1) similar interests. OK, I'll admit it, I'm a freak for RVs.

We'll talk campaign tactics, what to expect at the conventions, and how social media is playing a role in this campaign. Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform's political days. Now does this trip mean Obama has foreign policy experience? See you next week

That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign. On the candidate side, McCain fosters comments from bloggers on his McCainSpace while Obama is doing a great job of reaching out to communities in more than two dozen social media sites.

It is a long held belief of mine that some aspects of our corporate culture, finance, and legal to name two, need to change if social media is to become integrated into America's regular business environment. Today social media is discounted by corporate executives at worst and politely accepted as a pilot project by most others.

Social media continues to work its way around the innovative companies in the Fortune 500. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Time 19:32. Monty is a thoughtful person with a flair for the creative.

How do big corporate brands implement social media? That's one way, others include: Providing social tools – Facebook applications or widgets. Being one of many in a non-branded social space – jumping onto Twitter as a company or a rep of a company with full weight of delivering actions on behalf of the company. Time 22:14.

Paul Social Media Breakfast on October, 31. Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Do you have internal or access to expertise in your field.

Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. Companies will have to stay focused on their web sites, social strategies, and eCommerce this time around — or risk losing their next generation of customers.”. Transparency Continued.

think Lewis Green of BizSolutionsPlus said it best in his response: “I think LinkedIn and Plaxo Pulse are better social networking sites for non-invasive marketing and PR, which is the only way we should be promoting our brands within the social networking and social media worlds. shared this news to my connections. ”.  .

technorati tags: blogging social media pr marketing public relations pitching bloggers media relations. tags: blogging social media pr marketing public relations pitching bloggers media relations. icerocket tags: blogging social media pr marketing public relations pitching bloggers media relations. What mistakes have you made?

started experimenting with social bookmarking sites like Digg, del.icio.us recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? You've been a B2B marketer since 1992. So here's the test.

see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet.

As Bill writes: In fact, as the rise of social network-based learning has demonstrated, employees no longer need the company to develop their knowledge, skills, and abilities. Here’s another piece from the archives, this one from April 2004. Employee-employer relations in a knowledge based economy. The emergence of Web 2.0

Wednesday, October 15, 2008. ▼ 2008. Social Networks and Personal Learning: Fiinding th. Blog Action Day 2008 - Poverty. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Ways of Assessing Organizational Learning. There are two areas in which I am stuck, however.

Tuesday, October 14, 2008. Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). On the other hand, it allows for person reflection and opinions which social bookmarking limits.

Social media is, in many ways, more of an organic, from the ground up tool. October 14, 2008 in Blogging4Learning , learning , professional development , Web 2.0 , Work Literacy | Permalink. The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main. Blogging for Learning: Blog Challenges. What is a Blog Challenge?

The Connectbeam Social Computing Blog. resource and viewpoint from Connectbeam on how social computing is changing the way we work. October 10, 2008. The post examines the idea of applying ratings to workers based on their activity with social software applications. SEO your social profile. Social Bookmarking.

Create Your Own Social Network! Added by Harold Jarche at 7:33pm on September 24th, 2008. created this social network on Ning. Create your own social network! © 2008 Created by Michele Martin on Ning. Create your own social network. Search. Work Literacy. Web 2.0 for Learning Professionals. View Videos.

Create Your Own Social Network! Posted by Michele Martin on September 29, 2008 at 6:47am. PREVIOUS TOPIC-- Introduction to Social Networking. Permalink Reply by Harold Jarche on September 29, 2008 at 8:16am. Permalink Reply by Chris Stott on September 29, 2008 at 9:19am. created this social network on Ning.

information sharing communication (pod and vodcasting, technologies such as cell visual information phones, pdas, software, blogs, video conferencing) pageflakes, social ï?® Technology skills such as typing, IM language, and social networking ï?® © 2008 SlideShare Inc. Slideshare.net (beta). Browse. My Slidespace. Upload.

Tuesday, August 5, 2008. In the first case, he or she will need to have good social skill sets and good socio-cognitive (or collaboration) skill sets. ▼ 2008. Corporate guidelines for social software. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. at 6:38 AM.

Monday, August 4, 2008. As a result they need to develop socio-cognitive and social skill sets. Veteran Workers as New Hires Knowledge workers that come into a new organization, bring the social network and knowledge needed to do their job, but need to understand the new social situation they are in. ▼ 2008.

Sunday, August 3, 2008. One paper in particular which I gave at AERA in 2006 (you can find a copy on my website) is the basis for the cognitive, social, and social-cognitive skills. This came out of work I did with Dr. Hae-Doek Song in which we looked at cognition and social aspects of a distance learning course. Posts.

July 30, 2008 · No Comments. was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library). social media. social media. August 2008. July 2008. June 2008.

Perceptions on collaboration and social software by Mike Gotta. July 2008. Social Networking & Collaboration. Social Software. social_media. social_responsibility. It takes a village to raise a social network. Reference Architecture For Social Network Sites. Leveraging Employee Social Networks.

Social bookmarking. Social Networking. Social bookmarking for sharing research articles. Social networking for professionals. quick introduction of the popular social networking software and how researchers are using it to find and communicate with colleagues on the web. tgiftutorials. FrontPage. Search wiki: Home.

· Social Networking. Social Software Group. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006. May Jul. MADE IN CANADA. trust your instincts. There are many reasons for this.

Monday, July 28, 2008. July 28, 2008 12:58 PM. July 28, 2008 2:07 PM. have have nominated Esperanto for the Nobel Peace Prize 2008. July 28, 2008 3:26 PM. ▼ 2008. Corporate guidelines for social software. skip to main | skip to sidebar. Connecting 2 the World. technology problems? Have patience.

July 27, 2008 at 9:05 pm. Share: These icons link to social bookmarking sites where readers can share and discover new web pages. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! social networks. social networks. July 2008. June 2008. May 2008. April 2008. March 2008.

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Like many other social situations, sharing knowledge requires someone to be brave and take the first step. social networks. To a certain extent, Henry Lewkowicz : All our work and often social life and.

denotes premium content | Jul 24 2008. The goal is to make knowledge workers better at capturing, sharing and using knowledge, and maximising their personal effectiveness in the social and relationship-building part of their jobs. exact. any/all. The original knowledge-management publication. mail: Password: Forget your password?

Monday, June 9, 2008. June 11, 2008 6:43 PM. June 12, 2008 8:05 AM. ▼ 2008. Corporate guidelines for social software. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Hanzel and Gretel through the internet. How did I get there? Posted by V Yonkers. Virginia.

Thursday, June 5, 2008. June 8, 2008 6:42 AM. June 9, 2008 9:12 AM. June 10, 2008 6:01 AM. ▼ 2008. Corporate guidelines for social software. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Transition to new Technologies. It was not overnight. Posts.

Wednesday, June 4, 2008. June 11, 2008 5:58 AM. ▼ 2008. Corporate guidelines for social software. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Writing forces learning. Atherton further defines it as knowledge by doing. photos, videos, graphs, maps, etc.).

KM was important in the growth of social computing, but I think you are getting over elaborate in… By Dave Snowden. Social Network Analysis. July 2008. June 2008. May 2008. April 2008. March 2008. www.straitsknowledge.com. articles. how-to guides. events. publications. videos. about. Newsletter.

They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. Brain to Brain : e-Writing Tips and Ideas through Al Macintyre on how to do a better job of communicating between sentients (humans and other intelligent beings whenever we find any). Updated: 12/08/2002; 12:50:46 AM. Saturday, November 23, 2002.

July 11th, 2008. The “pitch&# was to offer a quick solution to increase their content and social networking offerings in a very rapid and inexpensive manner with minimal risk and resources required. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. votes.

July 2, 2008 at 7:45 pm. · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. love social media and online collaborative tools. July 2008 (10). social media. Technogenii’s Blog. Kristina Schneider’s Blog. truly see the potential in it. think itâ??s

July 8th, 2008. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. June 2008 (50). May 2008 (26). April 2008 (10). March 2008 (13). February 2008 (19). January 2008 (2). (+) 2007 (280) December 2007 (8). Copyright © 2008.

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.