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  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2008, Social] Survey Says…Tech Buyers Read and Forward White Papers
    The 2009-10 Business Technology Marketing Benchmark Guide by MarketingSherpa, which found that "Engineers turn to vendor white papers before analyst reports, newsletters, case studies, social networks and vendor webinars." 89 percent of respondents said they share white papers with others. To download the report, visit [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Social] Will Blogging Kill Trade Publications?
    We are at a pivotal time in history — not just the convergence of print, digital, and social media, but also the transition of how media is created, packaged, and consumed. Pile the 2008 Recession on top and the industry has no room for innovation.  It’s focused on survival. And that’s the challenge facing trade publications.
  • E-QUIP  |  MONDAY, NOVEMBER 15, 2010
    [2008, Social] E-Quip Blog: What Are the Best Marketing Tactics?
    blog or social media sites) where your firm can be found. By the way, the research indicates that the following tactics are significantly less effective than the top eight: Trade show exhibiting Direct mail Social media Blog Advertising Thats not to say that these should be avoided as part of your overall marketing strategy. Webinars.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [2008, Social] ClickInsights: Biggest roadblock to converting marketing leads
    in January 2008. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. How do marketers overcome this roadblock?
  • E-QUIP  |  FRIDAY, SEPTEMBER 2, 2011
    [2008, Social] E-Quip Blog: Putting Persuasion to Work
    Cialdini concluded that among the different studies, six primary psychological and social principles emerge that underpin effective persuasive strategies: Reciprocity. Social proof. Establishing areas of agreement draws on the principles of Consistency and Social Proof. ► 2008. (42). Friday, September 2, 2011.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 10, 2010
    [2008, Social] Taming Your Brand Mascot « The Effective Marketer
    In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service. That’s what makes them memorable. The company reported $9.7 billion.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2008, Social] B2B Marketing Summit Shows Old Problems Persist
    According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2008, Social] ClickInsights: How can B2B marketers use content effectively for demand generation?
    Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Blogs.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [2008, Social] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
     Since our first back in January of 2008 , Brian Solis has finished in the Top 10 five times, including a second, fourth and fifth place. This time the popular author, speaker and social media blogger earned a clear first place. 16 Social Media Explore r. 30 Social Media Examine r. Congratulations Brian.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2008, Social] 3 Marketing Lessons From Charles Darwin
    We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. Companies spent 17% less on trade shows in 2009 verses 2008 4. US internet spend 3x more minutes on blogs and social networks than on email 5. Marketing Evolution. 1.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008, Social] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2008, Social] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Blogs.
  • E-QUIP  |  FRIDAY, MAY 27, 2011
    [2008, Social] E-Quip Blog: Assessing Your Firm's BD Performance
    Increasingly firms are moving online with their marketing efforts--website, social media, publications, etc. ► 2008. (42). Friday, May 27, 2011. Assessing Your Firms BD Performance. For most A/E firms, the marketplace has changed dramatically the last three years. But what about your business development process? Cost and ROI.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [2008, Social] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
    The campaign ran from September 2008 through October 2009. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. It was a prime example of how these social-media platforms work – if people see value, they'll use them. Q. On a conceptual level, social media has changed that.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 7, 2010
    [2008, Social] Mobile App Downloads Are The New Email Opt-in
    Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption. Your content is what is currently driving your search and social media marketing success.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 22, 2010
    [2008, Social] ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
    In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. client with two million customers and a proportionate mix of email, direct mail, text messages, surveys and social content would pay $15,000 per month. This was not wholly accurate. options.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 11, 2009
    [2008, Social] Web Inquiry Management: Interview with Mike Wallen
    Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Social] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in January 2008. Read on to get their insights.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [2008, Social] 7 Baby Steps to Bridge the Mobility Gap
    The adoption rates are predicted to grow from a base of 162 million in 2008 by 35 percent year over year through 2013. 55% use social networks via smartphones. Smartphone adoption and use are growing with hockey stick proportions.   Unfortunately the user experience lags behind expectations. We have a mobility-marketing gap. 
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2008, Social] Turning Web Site Visitors into Paying Customers
    Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0 “How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 5, 2010
    [2008, Social] Know Thy Audience: Business and Technical White Papers
    Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? " Jonathan Kantor. Books.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [2008, Social] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [2008, Social] The State of Lead Generation Today (with Jim Dickie of CSO Insights)
    Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86%  of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). We love your comments and appreciate it when you share our content on social networks. Jim Dickie, CSO Insights.
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [2008, Social] The Flo Rida Guide to Content Marketing
    During his breakout year in 2008, he launched onto the scene with " Low ", hitting #1 on nearly every chart in the free world.  Flo Rida's music is featured on video games, in iTunes special packages, and yes, social media. Marketers can learn a lot from Flo Rida when it comes to content marketing.  Simple.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [2008, Social] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    We’ve attended IMS since the inaugural event in 2008. Previous IMS conferences have provided insight, use cases, statistics and helpful tips on how blogging, search marketing, social media, content and lead management can help generate leads, win sales and build customer loyalty. Gain Knowledge from Industry Influentials. 12-16.
  • DELICIOUS B2BMARKETING  |  SATURDAY, JUNE 27, 2009
    [2008, Social] How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra
    Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Home About us Contact Subscribe to this blog.
  • JUNTA 42  |  WEDNESDAY, JULY 29, 2009
    [2008, Social] Changes Coming at Junta42.com
    In June, 2008 we launch the matching service. Another thanks goes out to Bernie Borges and the team at Find and Convert for assisting with our SEO (if you need SEO or social media help, see Bernie.  Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning. 
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2008, Social] The JS Group, Your High-Tech Channel Evolution Expert.
    Home | Programs | Tools | Company | News | info@thejsgroup.com | P/908.707.9960 © 2008 The JS Group. This site is best viewed by coffee-fueled, results-focused, generally competitive types who spend a bunch of time thinking about how to conquer the world. All others, relax. We care about you too. All rights reserved.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [2008, Social] The IT Innovation Dilemma Grows
    View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl. Think Again.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [2008, Social] The March Of Twitter: Analysis of How And Where Twitter Spread
    absolutely adore new social technologies and pretty much sign up for everything, so I signed up for twitter. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. How did Twitter get those vital initial users?
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [2008, Social] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    percent decline from 2008. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? percent in 2010 , to surpass $2.4 trillion.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [2008, Social] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Basic Content Marketing Trumps Social Media and Bl. They do if they are.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [2008, Social] ClickInsights: How to make marketing messages memorable?
    Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in January 2008. Blogs.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [2008, Social] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    We all know that any good marketing team is touching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I can guarantee that very few deals in a complex selling process can be linked to one and only one tactic/offer/lead channel.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [2008, Social] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in January 2008. Blogs. via Beth Harte). Books.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2008, Social] Tom Pisello: The ROI Guy: How TCO is a common sense sales and.
    IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2008, Social] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2008, Social] What to Do When Your Prospects Don't Get It
    There are many descriptions of the September 2008 crash, but it was Warren Buffet who made the news when he called it an ”economic Pearl Harbor.”  JILL KONRATH: How does this need for metaphor apply to the web: blogging, social media, websites?  know I have.    People see about 3000 messages daily. Keep them.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2008, Social] Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
    Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs. and creating advertising networks. That was pretty much it.
  • JUNTA 42  |  THURSDAY, OCTOBER 29, 2009
    [2008, Social] Who's Outsourcing Content? - A Junta42 Annual Report
      We launched Junta42 in beta July of 2008, and officially launched the matching service in October of the same year. Blogs/Social Media (23 projects). We just delivered the Junta42 annual report email to the Junta42 content marketing vendors and I thought I would share it with the community.   Project Statistics. Deluxe.
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [2008, Social] Understanding the ROI of Customer Evangelism
    The ROI question has now long been part of the conversation about inbound marketing , email and social media. 2008 study by BzzAgent , a Boston word-of-mouth marketing agency, showed that the return on investment reaches about 400 percent. Here are three major ways in which you can do that: Measure Social Media Following.
  • AGGREGAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [2008, Social] The New World of Member Engagement – Webinar Series
    Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association. She presents and comments frequently on social media topics, including on CNN.com, Mashable, ABC News, Politico, and Capitol Hill. Engagement Strategies for a Social World. About Eric Lanke, CAE.
  • TOM PISELLO  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2008, Social] Tech Media Publishers looking more Like Interactive Marketing.
    Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.
  • JUNTA 42  |  THURSDAY, OCTOBER 22, 2009
    [2008, Social] Custom Publishing Budgeting - Providing Some Answers
    Similar to a social media administrator, where someone is dedicated as the chief listener, developing a content marketing or custom publishing strategy that works needs a champion within the organization (regardless if you outsource custom publishing to a partner or not). 3.   I hope this proves helpful. That model is broke. the barn).
  • THE CRAP REPORT  |  FRIDAY, MARCH 26, 2010
    [2008, Social] Interview with David Meerman Scott
    Steve Quiggly at Boston University is one; Karen Russel at University of Georgia is another.  A couple of rogue professors started to use the book, and then I started getting emails from these students who, like in 2008 and 2009, who said, “I can’t believe I went through four years of education and I never learned any of this stuff.” 
  • E-QUIP  |  SATURDAY, AUGUST 20, 2011
    [2008, Social] E-Quip Blog: 10 Top Tips on. Marketing
    Deliver it through multiple channels: publications, presentations, workshops and webinars, social media, your website, direct mail. Create your own (see email newsletters below), post them on your website, or push them out through social media. 6. ► 2008. (42). Saturday, August 20, 2011. 10 Top Tips on. Marketing. Posts.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 3, 2009
    [2008, Social] Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing
    fyi, thinkMoney won "Best New Magazine" for the CPC Pearl Awards in 2008.) Consumers have become so much smarter with the proliferation of Web, social media and mobile technology that the definition of branding has risen far above 30 second messages that shout at the audience. Here's some of the highlights from our Q&A.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [2008, Social] Top 56 B2B Marketing Posts October 2010
    50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Social Media (239).
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2008, Social] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Updated Alinean Social Media ROI Calculator - New. Interesting post, Tom. Latest Research.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2008, Social] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2008, Social] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Plus, social sharing tools now enable your readers to share that content with their extended networks, further extending your reach and visibility.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [2008, Social] B2B Marketing ROI
    Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank? HubSpot demystifies SEO and social media for smaller companies. Within the B2B industry, your website can mean everything to your potential customers. Can I get to it easily?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [2008, Social] Kimberly-Clark uses a social media quiz to woo young talent
    Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. The post Kimberly-Clark uses a social media quiz to woo young talent appeared first on Biznology.
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