March 2008, US and UK). Gin, Television, and Social Surplus. By Clay Shirky on April 26, 2008 10:48 AM. conference, April 23, 2008.). If I had to pick the critical technology for the 20th century, the bit of social lubricant without which the wheels wouldve come off the whole enterprise, Id say it was the sitcom. So I tell her all this stuff, and I think, "Okay, were going to have a conversation about authority or social construction or whatever." The normal case of social software is still failure; most of these experiments dont pan out. Pages.

That's the stuff that builds social media loyalty and grows and nurtures your community. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Use Twitter content in your email newsletters.