The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech
Webbiquity
APRIL 14, 2020
The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. However, tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media. Non-tech marketers will spend more on content development and organic social media.
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