Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 17, 2010

In 2008, about 100 people visited the site every day. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. By early 2010, that number was over 5,000.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 27, 2010

It started in October, 2008 and had attracted more than 700 contributions 18 months later. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 1, 2013

1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

AUGUST 29, 2012

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. “When I asked if there was a change in design, they denied it at first.”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50