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Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Another surprise was that the big shots use all of the different social media tools pretty evenly.

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Six factors driving B2B social media marketing adoption

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. (You can download an abbreviated summary here. ).