Biznology

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Success for these social entrepreneurs will require more than just a unique new product/service idea, however. by 2025, for example.

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Why Millennials Value Experiences, Not Stuff

Biznology

Even big banks have recognized the opportunity to offer new experiential services that appeal to these Millennials. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

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Are Consumer Attitudes Toward Privacy Changing?

Biznology

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The company is even expanding beyond the browser and has recently launched a tracking-free email service that strips tracking pixels and similar code out of the email that land in your inbox.

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Workforce Planning – Weighing People, Profits, and Potential Impact

Biznology

When the demand for services isn’t there, neither is the need for people to deliver those services. As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. How do we maintain the morale of those who are staying?

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Advertising methods are too ephemeral

Biznology

When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future. To me, Chris Brogan said it best, “customer service is the new PR.*”

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Backfill your corporate history onto your blog for Google

Biznology

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

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Latest Trends & New Perspectives on Brand Risk

Biznology

” Pen Pendleton – (co-founder of CLP Strategies, a crisis management firm focusing on financial services) pointed out that the 2008 recession forever changed Wall Street, making it more vulnerable than ever to extreme activism.

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