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B2B Memes

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Journalists as Buzzword Killers

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Here are the top 12 offenders: leader. innovative. award winning.

Ethics 100
Ethics PR Press Fulfillment 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

DECEMBER 6, 2011

As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.”

Content Marketing 100
Content Marketing Ethics Content Vendors 100
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