Biznology

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Google finally gives you a way to escape Negative SEO

Biznology

Some of you might have a high opinion of SEO people. (C’mon, The folks that I have felt most sorry for over the years are those ethical search marketers that have been attacked by so-called negative SEO (also known as Google bowling ), where unethical SEOs create spammy links to your site to intentionally get you penalized.

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Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. It is really amazing how effective this sort of “advertising” promotion works.

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Backfill your corporate history onto your blog for Google

Biznology

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016.

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Can the Yellow Pages Beat Google?

Biznology

Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" There's no reason for you to avoid selling them a lot of different marketing services, ranging from prefab Web sites to SEO to just about any Internet marketing service you can think of.

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Wikipedia Management for Dummies

Biznology

” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times. “Why should I?,” Addition 1.

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My social media marketing posts from 2011

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Read more… Can social media be the new white hat SEO technique? Size matters.”

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How to avoid Google’s huge mistake

Biznology

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. Google is slowly recognizing its mistake, as its recent shift away from requiring customers to create a Google+ account when using key services suggests. By October 2012, Knol was dead. That went well.