WebMarketCentral

APRIL 14, 2009

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? Which URL shorteners work best? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Specialty search engines? The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options."

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 22, 2009

Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv More Search = More Customers. Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MAY 4, 2009

Building Relationships is More Important Than Building Links Alone by Search Engine Journal Blog links have become a valued commodity in the PR world, so much so that popular bloggers receive a constant stream of pitches by email. SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 19, 2009

11 Top WordPress Plugins Every Blog Should Have by Yoast tweaking websites Internet strategist Joost de Valk details some of his favorite plugins for functions like feed management ( FeedBurner ), rearranging pages ( pageMash ) and internal search ( Search Excerpt ). 10 Things You Need To Know About WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

Search engine rap (oxymoronic, but true). Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. and build an engagement scoring system to optimize from."

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

FEBRUARY 10, 2009

As a real-world example, I recently used Advanced Segments to create lists of the most popular organic search phrases used to find the Spanish language version of a client website (trickier than it sounds, as the Spanish site was a virtual copy of the English site created through MotionPoint rather than a physically separate website), by month.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

SEPTEMBER 3, 2009

In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. How I attracted 8000 Twitter followers in 14 weeks!

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Looking for an easy-to-use backlink checking tool (or two) for SEO?

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Craft more compelling headlines and ads? Combat dreaded "writer's block"? Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? so far in 2008. so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. What are the most popular Web 2.0 applications? Gmail, Skype and AIM).

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

DECEMBER 17, 2008

Custom 404 page and SEO: 10 things a Good 404 Error Page Should Contain by SeoblogR Polish blogger Pawel Szulencki may not have absolutely perfect English ("No ads - they just stand in the way to deliver the right message to the user"), but he does have an outstanding list of items here to include on custom 404 error pages including a search box, links (..)

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

AUGUST 25, 2008

Search the web from a cool 3D interface, using any popular search engine? Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. by Search Engine Journal The ubiquitous Ann Smarty explores the relative SEO value of.com top level domains (TLDs) vs.net,edu,org etc.

SEO 20

SEO Microsite Best Practices SEM 20