Remove work
article thumbnail

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

article thumbnail

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

article thumbnail

Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

This was clear from the moment we started working with Conversica in early 2018. We’re incredibly excited about working together to bring their innovative marketing and technology solutions to the European B2B marketplace.”. Many of which promise value exploiting the hype surrounding new trends like AI, but often fail to deliver.

article thumbnail

Salespeople: One Question Matters Most

Customer Experience Matrix

One set of answers that surprised me a bit were that 77% or 80% of salespeople were working with an automated lead management system, either “CRM/lead management” or “Software as a Service”. The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS.

article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

article thumbnail

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We We couldn’t reach half the contacts.” People said they couldn’t remember downloading the white paper.”