Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

MARCH 14, 2020

Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

MARCH 19, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100