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A sales-side view of marketing, automation and AI

Martech

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Those are really what bring our sales and marketing teams together.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. 28:21 – SaaS company’s sales cycle success story. 39:56 – Address common sales pitfalls.

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3 Ways Sales Leaders Can Build Adaptable Teams

Outreach

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? By the time they speak to a sales rep, they’re well-versed about the product. The work we’re doing is no longer “unprecedented.”

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Sales Materials. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. triggered the world financial crisis of 2008.

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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

That move led me to become a director of sales operations — a dream role for me! The first time someone offered me a job in sales operations, I wasn’t sure what the role entailed. It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager.