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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. All Rights Reserved.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months. triggered the world financial crisis of 2008.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging. 28:21 – SaaS company’s sales cycle success story. 39:56 – Address common sales pitfalls.

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FunnelCake announces free Sales Rep Grader to enable sales leaders in the move to remote work

Varicent

With one-click setup, the new solution enables sales leaders to access key metrics in under 5-minutes, providing the data they need to make their goals: deal health, pipeline changes, close rates, sales cycles, and more. Managing RevOps in a Crisis An economic crisis can hit at any time – 2001, 2008, and now with COVID-19.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. Two-thirds of that content is delivered directly to buyers from your sales team. Get close with sales and find out what they need. I dare you. Clifford, Boston.

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Face-to-Face Selling Is Still Effective

Kaon

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Studies have shown that sales cycles are much shorter when there are face-to-face meetings as part of the process.