Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. It is the second question that seems to cause the most problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. APQC knowledge management km best practices. KM Overview. Case Studies. Search. -->. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The key is to tie the two together for boosting your lead generation efforts. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Gab from SEO ROI said. September 29th, 2008 at 1:06 pm. increase ROI and attract fiercely loyal fans. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. December 10th, 2007 at 6:00 pm. re Ready to Move to the Next Level? Vicky H said. Email (required).

Personalization 100

Personalization Blogspot Network Marketing Business 100

Convince & Convert

JUNE 29, 2010

[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Before jumping on that bandwagon, consider two points. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. link] jaybaer Absolutely Patrick.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. Can you RSS feed that?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 22, 2010

Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad. You also know how to measure your ROI effectively. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. — Journalist theme by Lucian E.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

MARCH 3, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Calculate your UC ROI. © 1994 - 2008 CXO Media Inc. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] [link] Bob Johnson 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at [link] [link] Allison B.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. You can sign up for email updates, subscribe via RSS or follow me on Twitter. Opportunity Pipeline – the dollar value of the opportunity. Closed revenue – the actual value of the deal after it has closed.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thanks again. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JANUARY 4, 2011

At some point, the activities of that traffic to provide ROI must be measured. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Walter Riker Says: August 2nd, 2010 at 3:51 pm I really liked what you had to say. Warren, RI 02885.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108