Biznology

NOVEMBER 23, 2011

ROI or no ROI? Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized.

Social Media 80

Social Media ROI Media Social Networks 80

Outreach

SEPTEMBER 29, 2020

They’re still buying, but they’re looking for immediate value, measurable outcomes, and significant ROI. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. After the pandemic hit, buyers became much more deliberate with their budgets.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

B2B Digital Marketer

OCTOBER 28, 2021

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

B2B 98

B2B Work Management Class PR 98

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Use tailored and specific targeting in channels where you’ve seen strong ROI in the past. This PlanetMoney TikTok gives a humorous explanation of the situation.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Biznology

APRIL 24, 2017

61% of marketers report their biggest challenge is measuring ROI from social channels ( Simply Measured ). 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). Business.com ). Facebook ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Faced with the challenge of meeting quotas, Kate quickly grasped the importance of a compelling and authentic message to cut through the clutter and engage prospects.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

B2B Digital Marketer

MAY 20, 2021

Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution. Digital activity ROI assessment: [link]. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. Ask the PPC: [link].

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

B2B Digital Marketer

MAY 20, 2021

Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution. Digital activity ROI assessment: [link]. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Ask the PPC: [link].

Privacy 52

Privacy Paid Search Agency PPC Companies 52

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. During the last recession, 60% of brands that increased their media investments saw improvements in ROI. Where are some areas where you could invest more money and see a greater ROI? Or vice versa?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. HW Media ROI content strategy. ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Launch Marketing

SEPTEMBER 2, 2020

A properly implemented CRM solution can yield an ROI of $2.50 In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Importance of CRM Maintenance. One could argue that the building blocks for your B2B sales lie within your CRM. for every dollar invested.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Today’s economic climate forces companies of all sizes to continually prove value to investors, with a quick ROI becoming the focal point to succeed. I knew immediately that the platform offered something extraordinary.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Valasys

MARCH 11, 2020

The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. It is privately held & specializes in Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Collaboration, Analytics, Engagement, Security, Dashboard, Marketing, Promotion, Outreach & Instagram.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Strategic-IC

MARCH 24, 2020

In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. What is different this time around is that businesses did not create this through underlying weaknesses or poor business practices.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Televerde

JULY 26, 2021

Refreshing your existing content drives new traffic, increases conversions and maximizes ROI from time spent on content creation. Refreshing successful content maximizes ROI on the time and resources you spent creating it in the first place. Quick Takeaways. Give Extra Attention to Headlines.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

SEPTEMBER 22, 2009

Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 20, 2009

All of us run the risk of growing complacent, just because our ROI is somewhere in the black." and how they relate to search engine marketing. One example: "'Chains of habit are too light to be felt until they are too heavy to be broken.'

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

WebMarketCentral

AUGUST 31, 2009

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ClickZ

JANUARY 29, 2020

Not to mention, it’s more data-driven than ever before and ROI matters more. After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

WebMarketCentral

JUNE 3, 2009

Is it difficult to measure the ROI of marketing activities and prove the value to the CEO? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Having trouble coordinating activities with other functions?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

AUGUST 23, 2010

“ What is the ROI? The ROI question has now long been part of the conversation about inbound marketing , email and social media. But what is the ROI of customer evangelism? A 2008 study by BzzAgent , a Boston word-of-mouth marketing agency, showed that the return on investment reaches about 400 percent.

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Prior to 2008, you didn't have tools that could help you understand marketing’s impact on the business, we can do this now by looking at metrics to help you understand what's working and what's not.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

ANNUITAS

SEPTEMBER 21, 2010

This only compounds the problem, resulting in even MORE leads being ignored, and a potentially negative marketing ROI. Companies that automated lead management processes realized 10% or greater revenue increase within six to nine months (Gartner, “The Top Six CRM Marketing Processes for a Cost-Constrained Economy,” 2008).

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

Marketing Insider Group

JUNE 18, 2013

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. It’s about the three types of Youtility. Describe what the world would look like if everyone read the book?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100