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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

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[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Copy Review Service.

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Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK

ClearVoice

We reviewed three of the most popular, including advantages and disadvantages, to help you determine the right one for you. How we reviewed each link shortener. To ensure we conduct fair reviews of each tool, we use the following criteria: Time to get going. Deep-dive review: Bitly. Deep-dive review: TinyURL.

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The Manifest Names Bop Design as San Diego’s Top Recommended Design Company for 2022

BOP Design

In light of our clients’ tremendous support through thick and thin, we’re extremely excited to announce that Bop Design was recently recognized by The Manifest as San Diego’s most recommended and reviewed design agency for 2022! Thank you so much to each and every one of our clients, especially those who reviewed our services.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. TeamLogic IT.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Encourage your customers to leave reviews on Google My Business (and if you receive a negative review be sure to respond with an offer to follow up and improve the customer experience).