Six Ways to Connect with Hard-to-Reach Business Buyers
Webbiquity
OCTOBER 16, 2018
Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” ” Not just any direct mail, though.
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