B2B Marketing Traction
AUGUST 4, 2011
Especially in tough economic times, they have limited resources to spend on marketing. According to a Technorati study from 2008, blogs have a 94% abandonment rate. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Take business blogs, for example.
B2B Marketing Traction
APRIL 2, 2012
” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the blog abandonment rate was over 90%!
B2B Marketing Traction
JULY 20, 2016
The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. You should always check references first, and, if possible, talk to a couple of alternative resources.
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