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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% What worked and what went wrong? this year as well.

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[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"

B2B Marketing Directions

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

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How the YouTube algorithm works in 2022

Sprout Social

With such a dominating presence, of course we want to understand how the YouTube algorithm works. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. How does the YouTube algorithm work today? In 2021, YouTube gave more insight into its algorithm and how its recommendations system works.

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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

Liz Koenig is the Social Strategist for IBM Research. That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.”

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[Research Round-Up] B2B Highlights From "The CMO Survey"

B2B Marketing Directions

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. There is, of course, the technical mumbo-jumbo that works better than Ny-Quil binge drinking to help exceptional but generally normal people get a superb night’s sleep. And that’s just not so. And don’t have anything involving bank accounts anywhere on screen.