Chris Koch

MAY 30, 2014

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% consumers are seeing fewer differences between telecommunications and entertainment,” says Jack Plunkett, CEO of Plunkett Research. brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Chris Koch

OCTOBER 30, 2009

We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Tags: ITSMA Research Social Media ITSMA social media strategy social media technology.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

NOVEMBER 20, 2009

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. ITSMA research shows that 63% of buyers proactively seek information about providers themselves, and the Forbes/Google survey found that 79% of executives perform at least three web searches per day. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100