B2B Marketing Traction

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

A 2008 Technorati study showed that the blog abandonment rate was over 90%! My blog posts take about an hour to research, write and publish. Note that I did not include research in the 30 minute minimum estimate. Tips for reducing the amount of time each blog post can take.

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” Find out the best day and time to email by trial and error or by primary research.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. I always reference other content I consult for research prior to writing my own blog posts.