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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Check out the full report for all of the insights. The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Although overall budgets have decreased, CMOs report that marketing is receiving a larger share of the pie. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Makes sense.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

According to 5Ws 2020 Consumer Culture Report, 83 percent of millennials say that it’s important for the companies they buy from to align with their beliefs and values, and 76 percent of 18-34 year-olds like when the CEOs of companies they buy from speak out on issues they care for. This is something that GE Reports does extremely well.

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Moorman and her colleagues typically produce three reports for each U.S. This report is lengthy but it provides the most detailed view of the survey data.

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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: I use primarily forecasting dashboards and reporting dashboards. John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform.