Industrial Marketing Today
JUNE 29, 2010
Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?
Industrial Marketing Today
JUNE 19, 2010
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Industrial Marketing Today
MAY 26, 2010
Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
DECEMBER 22, 2011
Not all the posts were written in 2011, one was way back from 2008. How Relevant Marketing Content Helps B2B Branding. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers. That’s the power of inbound marketing with content. Deconstructing the Four Stages of the Industrial Buy Cycle.
Industrial Marketing Today
MAY 5, 2010
The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc.
Industrial Marketing Today
APRIL 30, 2010
Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.
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