Industrial Marketing Today

JUNE 19, 2010

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Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Brandwatch Marketing

FEBRUARY 23, 2024

Plus, the lower the volume, the less time you’ll need to spend on analysing all relevant mentions. Example : As early as 2008, networking giant Cisco has been using social media to launch products. It’s only a matter of cultivating a deep understanding of relevant conversations online. In fact, it can be quite the opposite.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Keeping an eye out for relevant social media trends that align with your brand is a full-time job (or department) in itself, but we know a lot of brands aren’t there yet. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Square 2 Marketing

OCTOBER 1, 2020

And Is It Still Relevant Today? Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. Where Did GDD Come From? Was It Ever A Thing? How about an origins story for growth-driven design (GDD) to get us started? I’m a big fan of the superhero movies and I love a good origins story.

Design 78

Design Bundling Marketing Websites Hubspot 78

Brandwatch Marketing

FEBRUARY 23, 2024

Plus, the lower the volume, the less time you’ll need to spend on analysing all relevant mentions. Example : As early as 2008, networking giant Cisco has been using social media to launch products. It’s only a matter of cultivating a deep understanding of relevant conversations online. In fact, it can be quite the opposite.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Martech

SEPTEMBER 11, 2023

If you look at the trends with AI, it’s all about ‘I want the computer to search for everything and then distill it down to what’s relevant to me based on color, based on size, based on style, based on price, based on what’s compatible.’ Typically the idea was always the more you show the customer the better.

Curation 103

Curation Purchase Pricing Price 103

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Biznology

DECEMBER 30, 2016

This all changed with what we call the Lehmann Shock in 2008. Why is ABM particularly relevant to the market in Japan? Also, there are structural reasons for ABM’s relevance here. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Webbiquity

DECEMBER 26, 2017

Their goal was to give their users the most relevant results possible by preventing any one business from taking up all the spaces on the Map Pack. Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

InsightSquared

JULY 27, 2018

Spend the day learning from experts around relevant tactics that you can put into action when you get back to your desk. Nate Silver was named one of “The World’s 100 Most Influential People” by Time magazine after he successfully called the outcomes in 49 of the 50 states in the 2008 U.S. presidential election.

Outreach 120

Outreach Creativity Advertising Agencies Network Marketing 120

B2B Marketing Directions

FEBRUARY 26, 2023

However, these four books will give you a solid foundation in the principles of behavioral science that are relevant to marketing. The following list is by no means comprehensive, and most of the books listed aren't that new. Here are my essential must-reads.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

ClickZ

JANUARY 15, 2021

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Using Jivox’s personalized DCO platform, brands can hone in on their ecommerce marketing strategy to deliver a relevant message tailored to the individual they’re targeting.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Square 2 Marketing

MARCH 24, 2020

We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. This is especially relevant for sales and marketing. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. This will come to an end, and the proactive companies will emerge stronger than ever.

Paid Search Agency 47

Paid Search Agency Trade Show Companies Conference 47

Webbiquity

OCTOBER 16, 2018

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. And practically, for business buyers, they want relevant content. The financial market meltdown in 2008 seemed like the final straw. Embrace Marketing Partners.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Outreach: Automatically establish timely follow-up sequences, create personalized email templates, log call data, distribute relevant content, and streamline your outreach process.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

SocialPilot

JANUARY 31, 2024

By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Co-connecting other relevant events can drive the audience from there to your pages. Also create some educational content that is remotely relevant.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. As media creators and distributors, marketers must take steps to respect their audience’s need for relevant, accurate information.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Launch Marketing

SEPTEMBER 2, 2020

In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Your CRM holds the keys to create awareness, establish engagement, share relevant content, pique interest and, most importantly, drive sales. Is your team making the most out of your current B2B CRM?

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

B2B Marketing Directions

JANUARY 9, 2022

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. The work of Kahneman and Tversky pioneered a new discipline that later came to be called behavioral economics.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

The Customer

JANUARY 28, 2021

Be thoughtful about who gets that information, and wary of apps that require access to information that is not required or relevant for the services they are offering. Make sure the personal data you collect is processed in a fair manner and only collected for relevant and legitimate purposes. Manage your privacy settings.

Privacy 52

Privacy Work Management Privacy Policies Transparency 52

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

seo.co

JANUARY 12, 2021

Now, it checks whether the backlinks coming to your website originate from trustworthy, relevant, and quality sources. It’s a common misconception that.edu and.gov backlinks have more weight than niche-relevant sources. It’s perfectly fine for you to use.edu or.gov backlinks if they’re niche-relevant.

SEO 75

SEO Lead Scoring Lead Ranking Domain 75

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

ClickZ

OCTOBER 16, 2020

In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

AUGUST 31, 2009

Brooke Aker writes that "Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing." Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. and build an engagement scoring system to optimize from." How to avoid contextual tragedies by iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 7, 2009

Search Marketing, MSN AdCenter, Ask SponsoredListings, Google Content Network Tips, Inside AdWords, Adwords Conversion Optimizer, PPC Blog, Gordon Choi, semvironment, AdWords Quality Score, PPC Hero, Blogation, David Rodnitzky del.icio.us tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JUNE 24, 2009

The Lazy Blogger’s Guide to Finding Great Post Images by Copyblogger This guest post from the brilliant Sonia Simone provides both thoughtful guidance on how to choose relevant images for your blog posts and links to a couple of her favorite sources for free or cheap yet high-quality images.

RSS 20

RSS Best Practices Business Blogger 20

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Jeff Sexton provides three helpful techniques to help anyone who's been "inside" for a while to take an outsider's perspective in order to produce more effective, relevant copy.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20