The Point

JANUARY 19, 2021

“I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data. Marketers will need to get ahead of this by incorporating credit ratings into the qualifying process.” – Sarah, Marketing Automation Specialist. Leads will need to pass “credit worthiness” before a closed/won is accepted.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Bounce Rate decreased by more than 80 percent. billion unique monthly views. Average Cost Per Click decreased by more than 60 percent.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JANUARY 14, 2014

Studies have long shown that the speed at which leads are responded to has a direct and dramatic effect on the rate at which those leads are converted to opportunities or passed to sales. What would you do or pay to increase by a whopping 30 percent the rate at which your inside sales team qualifies leads? Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100