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B2B Marketing Traction

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

According to a Technorati study in 2008 , the blog abandonment rate is over 90%. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing? Why invest the time and money?

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Is Your Marketing Plan SMART?

B2B Marketing Traction

According to a Technorati study from 2008, blogs have a 94% abandonment rate. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

A 2008 Technorati study showed that the blog abandonment rate was over 90%! If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?”

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” Have you been able to identify a day on which your email read and/or response rate is higher? What day is it and whom do you target?