Event Marketing Leads Plummet Due To Coronavirus Cancelations
Smashmouth Marketing
MARCH 14, 2020
One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead.
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