Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. It’s not easy because their offerings are so diverse.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Click 3G’s largest installations are currently in 15 to 20 million customer range, firmly within mid-tier territory.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 17, 2009

Although some demand generation systems are in a similar range (see my ever-popular post Low Cost Systems for Demand Generation ), they don’t have 5Buckets’ prebuilt connectors. 5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This opens up a range of important applications beyond public social media tracking. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2009

Although PrismCubed itself is new, a previous version of the product using the ElastiCube database engine was launched in September 2008 and has more than 6,000 users. Pricing: PrismCubed is priced on an annual subscription basis, which is unusual for this type of product but common among hosted BI vendors.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

NOVEMBER 20, 2012

Portrait itself brought an agglomeration of previous acquisitions, having expanded its original customer relationship management system by purchasing Quadstone analytics in 2005 and Million Handshakes marketing automation in 2008. Campaigns can execute as batch processes or events triggered by database stored procedures.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. The system can also limit distribution based on date range, number of downloads, and whether visitors are asked or required to provide an email address to receive it. It currently has about 4,500 end users at a somewhat smaller number of companies.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120