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Q&A With Dave Stein and Steve Andersen

ViewPoint

At the end of every chapter, we have included a set of diagnostic questions that readers can use to drill down on what they’re doing right, where they could use improvement, and how to move forward with greater effectiveness.

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Up, Down, Over and Out

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I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. The phrase is actually based on Bugs Bunny’s famous question: “What’s up doc?”

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

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In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! connecting with others to learn from, sales leads, peer support, etc.). 3 New Best Practices for LinkedIn Group Management.

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