Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Outreach

SEPTEMBER 29, 2020

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Biznology

DECEMBER 30, 2016

I posed six questions to Mr. Niwayama. This all changed with what we call the Lehmann Shock in 2008. These are ABM-type questions. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based Marketing will play an important part in its growth. For growth, we need marketing.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. As we adapt, it is guessed that the value of returning to large gathering conferences and exhibits may be called into question. The COVID-19 pandemic has forever altered the global business economy.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Webbiquity

DECEMBER 26, 2017

This includes blog posts and social media posts that answer questions that are important to your service area. Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search. Additionally, create content that speaks to local communities.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

InsightSquared

JULY 27, 2018

Nate Silver was named one of “The World’s 100 Most Influential People” by Time magazine after he successfully called the outcomes in 49 of the 50 states in the 2008 U.S. Lucidchart, Conversica, SalesLoft, G2 Crowd, and more will all be on site to provide demos and help answer questions. presidential election.

Outreach 120

Outreach Creativity Advertising Agencies Network Marketing 120

Martech

MARCH 6, 2023

That was back in 2008. But with the fast-paced adoption of CDPs, accelerated by customers moving more decisively into digital during the pandemic, Lotame faced a question about its future identity. ” These were the kinds of questions to be faced, said Theriault. “Lotame has worn a few different hats over the years.

Work Management 92

Work Management Marketing Management Paid Search Agency Advertising Agencies 92

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Here is the fourth screen of their online survey (first off, no survey should have four screens of questions): The fifth screen was pretty much the same. Drop those questions. Yelp, founded in 2004, began to get traction.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Heinz Marketing

AUGUST 14, 2021

After talking with B2B executives about their engagement with major customers in the aftermath of the 2008 financial crisis, the vast majority told us that they were very involved, to great effect. Thank you for the great read, David Baker. How Executive Should- and Shouldn’t – Engage With Customers. How To Stem The Talent Exodus.

B2B 109

B2B Work Management B2B Sales Positioning 109

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 52

CMO Customer Surveys Research B2B 52

PathFactory

MARCH 6, 2023

” Q: We’ll start with a big question: how does content fit into the buyer journey? Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline? Target just a few industries of micro-segments where you can rinse, wash and repeat your strategy.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

markempa

AUGUST 1, 2017

A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Facilitating the buying journey. My philosophy has always been: we’re trying to facilitate the buying. They’re just not very good at it.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

KoMarketing Associates

FEBRUARY 21, 2012

There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. Year : 2008. Year : 2008. Year : 2008. We hope these videos have provided answers to your basic SEO questions.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Are you asking questions? How to adapt your goals during tough times. You should be!

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. If you’re a career editor like I am, there may be fewer opportunities to move around and grow your career. Over the last 10-12 years, some digital upstarts started to grow in that vacuum.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. This all, of course, leaves one very important question: What if your company isn’t investing in any initiatives worthy of social impact storytelling?

Storytelling 211

Storytelling Trends Ethics Content 211

QuanticMind

MAY 25, 2023

Below, they explore all the biggest questions on advertisers’ minds and provide recommendations for how to weather the wild, wild west of convergent TV in 2023. So far, they’ve stuck together and shown more unity than back in 2007-2008. How will the writer’s strike affect advertisers? Will it be a united front among the unions?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

chiefmartech

JULY 30, 2022

But let’s get back to that question about the economy I dodged earlier. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. Is 2023 the Year of the Martech Cataclysm? No sugarcoating it. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Biznology

APRIL 22, 2020

So, some of the questions that arise include: how do we implement reductions so they are effective in the near and long term? As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19.

Planning 104

Planning Allocation Thought Leadership Work Management 104

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. ” Frequently Asked Questions What is the difference between traditional economics and behavioral economics?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Martech

SEPTEMBER 11, 2023

A: It’s a great question. I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff. Q: It’s September and you bought Homethreads in May, so you’re still new to the company, but what’s your vision for it?

Curation 110

Curation Purchase Pricing Price 110

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate. Consumers in a downturn want to see brands show solidarity.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. That’s the question I have been answering for years, on conference stages, in columns like this one and in one-on-ones with clients. First, a moment of silence for the open rate.

Open Rate 135

Open Rate Email Marketing Planning Click Rate 135

Biznology

JUNE 19, 2019

” Pen Pendleton – (co-founder of CLP Strategies, a crisis management firm focusing on financial services) pointed out that the 2008 recession forever changed Wall Street, making it more vulnerable than ever to extreme activism.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 29, 2015

Turns out that shockingly little research has been published on the question of how many ads people actually receive. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. Well, I certainly thought so when I wrote the paper. CPMs are harder to find.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 52

CMO Customer Surveys Research B2B 52

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. How This Strategy Helps You Find Question-Based Keywords. After initiating the search, Google produces “People also ask” (PAA) questions. As searchers click on questions, more show up. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Martech

MAY 18, 2022

Before I had the chance to get into any probing questions, he kindly explained it was well past his bedtime, and he had an early morning. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Some great questions to ask include: What are the demographics of residents? I checked my watch, and it was only 7 p.m.,

Rules 144

Rules Planning Work Management Advertising Agencies 144

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? In 2008, Facebook surpassed Myspace in number of unique worldwide visitors and one year later claimed that title as well in the U.S.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

B2B Marketing Directions

OCTOBER 9, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices. The Growth and Impact of Marketing Analytics "The CMO Survey" asked participants several questions relating to their investment in, and use of, marketing analytics.

CMO 52

CMO Customer Surveys Analytics Research 52

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? RDAs can answer questions, provide resources, carry on two-way conversations, and identify/elevate contacts who are ready to buy. But what if a customer has a question or wants attention? Our company was founded in 2007 and our product launched in 2009.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Where can you find creative new design ideas?

Design 20

Design Marketing Websites Best Practices Microsite 20

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The Topline Report" - This report provides response data at the aggregate level for all survey questions. of all respondents).

CMO 52

CMO Customer Surveys Research B2B 52

Convince & Convert

JUNE 29, 2014

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. Answer a few questions about yourself. Today is the six-year anniversary of the Convince & Convert blog. But really, WHO ARE YOU?

Aggregators 166

Aggregators Communities Analysis Personalization 166

WebMarketCentral

SEPTEMBER 10, 2009

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

RSS 20

RSS Best Practices Business Blogger 20

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. It’s up to your company to ask the right questions and to gather the right data. Companies Using Big Data the Right Way.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100