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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. There are always companies outperforming the overall economy.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Custom media publishers already know this approach works (outside of LinkedIn). Sometimes those people are us!

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