Industrial Marketing Today

APRIL 21, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 11, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. We want the prospect to contact us for pricing information so we can engage with them further 3. This may include basic pricing information. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. Passive reading of your content will not move the prospect along in his/her decision making process. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Prospects will tune you out until that happens.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. Trust me, I’ve seen it happen too often: the rep calls the prospect days later and either that prospect is unavailable after multiple attempts, or perhaps doesn’t even remember downloading the content.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JUNE 29, 2010

Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly. Instead, think like a publisher, who wants to keep their readers (in this case, prospects) engaged on a regular basis with content that’s tailored to their needs and interests.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 6, 2010

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. To convert those prospects into customers, you must sell them on the benefits of the experience that they can expect.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Instead, weave a story around your marketing copy to make it more engaging for your site visitors and prospects.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 20, 2010

People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 30, 2010

Think about new “arrangements&# of content as resource centers for prospects and/or customers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. If a video you used in a blog post relates, pull it through to the landing page for that content. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 3, 2010

Leave a Comment Previous post: 7 “Rs&# for B2B Marketing Content Planning Next post: Using Content to Move Prospects Forward in the Sales Cycle FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I followed up and let them know why I was travelling and that I didn’t think we needed to meet this trip.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

We already have lots of brochures and data sheets to give to our prospects and customers. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. There’s nothing new we can say on our website. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Please share with your friends and followers: Related posts that may interest you: Social Media and B2B Marketing Do Pair Well Social Media Marketing: Time Trap or Opportunity Magnet? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

readwrite

OCTOBER 4, 2010

Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google. RSS has been widely derided as too hard for consumers and relegated to obscurity “under the hood” – replaced even in the lives of many tech-watchers by Twitter. .

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Hubspot

AUGUST 4, 2011

They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. They might include a variety of blogs from students and faculty alike, or have interactive maps with video included, or include easy links to Facebook or an RSS-feed.

Social Media 28

Social Media Media Leads Lead 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle. Take YouTube, for example. Conclusion.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JUNE 3, 2009

Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 5) Blog posts are magnets for prospects. Social media was all the rage, and blogging was, well, old and worn out. A blog post, however, lives forever.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

DECEMBER 30, 2011

Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Samuel Fagan Great post. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Size matters.”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

Content RSS. Comments RSS. In particular, attendance at meetings and presentations is a very different prospect than engaging in a single, sustained and directed task-based effort, so the “dilution&# of attention doesn’t necessarily have the same effects. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm.

RSS 100

RSS Class Wikipedia Twitter 100