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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. triggered the world financial crisis of 2008.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

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Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

ViewPoint

If there are so few hunters, then why are sales executives so eager to have hunters beating bushes to find new prospects instead of doing what they were naturally intended to do? Instinct cannot be taught so few salespeople become great hunters. To flesh this out, let’s consider another field where closers are key: baseball.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. at the end of 2008 and dropped to 5.7 million) for 2010. million total.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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B2B Demand Generation Predictions for 2021

The Point

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash.

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How B2B brands can benefit from social listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.