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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Yes, by understanding cognitive biases and emotional influences, individuals can make more informed and rational financial decisions.

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Q&A With Dave Stein and Steve Andersen

ViewPoint

He proposed we join forces to write a book that revealed what we’ve learned through our own experiences, and through the wisdom, insights, and concerns of the customers we’ve consulted with and interviewed over the course of our careers. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? Preparing the Ultimate SEO Proposal by SEO Today An excellent follow-up to Peter's post above is this one from Eric Lander , in which he outlines how to draft an ideal SEO proposal that both educates and "sells" the client.

SEO 20
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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM.

Web 2.0 100
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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Tools and calculators that help them develop more customized proposals. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Training on the latest marketing trends and models that let sellers be more consultative. It’s honestly soul-sucking.

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Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Seismic

I was able to leverage my previous experience in lobbying for banking clients during the 2008 financial crisis and land in the consulting Associate program at one of the Big 4 (Deloitte, EY, KPMG, PwC). In my new role I realized quite quickly that there were a plethora of issues around creating client and proposal decks.

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A Journey from Consulting to Sales Enablement

Seismic

I was able to leverage my previous experience in lobbying for banking clients during the 2008 financial crisis and land in the consulting Associate program at one of the Big 4 (Deloitte, EY, KPMG, PwC). In my new role I realized quite quickly that there were a plethora of issues around creating client and proposal decks.