Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. But the most important interactions will happen when the people buying your products meet the people selling your products.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

7 Pillars of IT-Enabled Team Productivity. However, the premier contribution was the 7 Pillars of IT-Enabled Team Productivity series, a vendor-neutral framework that outlines the key technology underpinnings of an IT environment wanting to enhance team productivity. Published February 2008. Related Research.

Enterprise Management 100

Enterprise Management Work Management Product Companies 100

Launch Marketing

SEPTEMBER 2, 2020

Without your leads, prospects and customers, you are left with only a product and a plan. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Most CRMs today can easily integrate with other programs to help with accounting, marketing, operations and more. Keep in Touch.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Actually reaching a human being was even more challenging.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. The reason for this is simple: Buyers don’t believe vendors have their best interests at heart, but rather, are too focused on pushing a sale.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Adapting to Customer Needs With the Right Products. Figuring that out starts with thinking about how your products and services impact your customers. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. Q) Can you give us a brief introduction to Acquia?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Valasys

FEBRUARY 12, 2019

It is vital that CRM vendors develop full CRM capabilities which allow users to access CRM from their smartphones and tablets. increase in productivity upon adding mobile access to their CRM application. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. Increase in mobile CRM.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023). Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014).

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. ” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. Fashion & Beauty. •

Curation 100

Curation Blogger Content API 100

Customer Experience Matrix

FEBRUARY 26, 2012

This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery. several vendors offer media buying. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Heinz Marketing

DECEMBER 20, 2018

Review in order of priority: clients, employees, vendors, others of interest. Timmons, Harvard Business School/Babson College (1941-2008). Review overnight emails/texts to ensure day’s priorities have not changed dramatically. What is your email management strategy? Most essential app when traveling? I can’t choose one!

Work Management 64

Work Management Marketing Management Amazon Vendors 64

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Lead Liaison

OCTOBER 31, 2017

The only good newsletter that I ever received was in 2008. to vendors (boring… congrats you made a bunch of money last quarter… I don’t care.) Perhaps it’s a contest, a game, a trial of your product, an invitation to meet for coffee… anything that gives a feeling that is warmer than a Christmas Fruitcake. I’m not kidding.

Newsletter 55

Newsletter Lead Liaison Marketing Automation Services Vendors 55

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Where can you find creative new design ideas?

Design 20

Design Marketing Websites Best Practices Microsite 20

Customer Experience Matrix

MARCH 22, 2010

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Other applications support referrals, mapping mash-ups and product ratings.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Versium

AUGUST 14, 2018

“Rather than relying exclusively on conventional marketing, some vendors are turning to analytics to identify the best potential prospects,” he told the E-Commerce Times. There’s a general trend among B2B purchasers to go online to research products and place orders instead of interacting with salespeople.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

“Rather than relying exclusively on conventional marketing, some vendors are turning to analytics to identify the best potential prospects,” he told the E-Commerce Times. There’s a general trend among B2B purchasers to go online to research products and place orders instead of interacting with salespeople.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. Upcoming Events. Go join that! Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. They also own or have access to the latest event tech, staging, and production equipment, saving you time and money.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. They see how it can drive productivity and growth.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Customer Experience Matrix

OCTOBER 10, 2009

But unlike business-analyst data manipulation, those capabilities are also found in other business intelligence products. Those have all been proposed as ways to classify business intelligence systems, and several of the products in my business-analyst business intelligence (BABI--how cute!)

Business 120

Business Aggregators Vendors Pricing 120

Rev

OCTOBER 9, 2019

While some blow off the talk as just that, we’ll never forget what surprised us in 2008. Customers expected more of their vendors because they themselves had to makeup for their own shortfalls, and with less budget to boot. The qualification is so effective that it should be its own product (but it isn’t… it’s just included).

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buzz Marketing for Technology

JUNE 27, 2008

Storage Virtualization and Data Migration » June 10, 2008. But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? I knew the productivity gains were going to be there, but I lacked the tools and methodologies to make a convincing case.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100