WriteSpark

AUGUST 12, 2008

Social Media. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference 120

Conference PR Public Relations Copywriting 120

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Expand social media strategies.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. People, in personal social or business settings, thrive on being part of a community. Depending on the type of product or service, the degree of personalization can vary widely. Innovations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Biznology

NOVEMBER 16, 2018

Millennials are increasingly spending money and time on concerts, social events, athletic pursuits and all kinds of cultural experiences. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

B2B Marketing Directions

MARCH 19, 2017

B2B marketing automation, content marketing, inbound marketing, and social media marketing are just of few of the technologies and techniques that have changed B2B marketing over the past decade or so. But have these innovations really improved the bottom-line productivity of B2B marketing?

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business.

Social Media 75

Social Media Planning Media Business 75

Biznology

NOVEMBER 1, 2016

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. From HAIWatch to WOTQuiz ! Sounds easy, but easier said than done. Like this post?

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Walker Sands

JUNE 20, 2023

However, technology has impacted this generation in ways that go much deeper than assumptions about their social media addictions and limited attention spans. Rather than using empty language or overused phrases, be clear and upfront about what your product benefits. They won’t hesitate to call out performative messaging or platitudes.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. It is also well known for being a fully integrated tool with excellent social listening capabilities.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. They’re creative.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz has the best job in social media.

Social Media 121

Social Media Media Best Practices Skype 121

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. What Is Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Zoominfo

AUGUST 3, 2022

They define a recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.” For instance, in 2008, the committee took nearly a year to declare a recession occurred.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Social efforts will permeate the enterprise.

Social Media 100

Social Media Trends Social Marketing Media 100

Contently

AUGUST 11, 2022

That article drives 500 clicks through email and social, and continues to drive results for months to come. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. There is a strong creative tension between the need to improve work, productivity, marketing, leadership and the point at which it needs to change. – Jen McClure, Publisher. . The key differentiator could lie here.

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE. COMMUNICATION.

Product 100

Product Work Management RSS Privacy Policies 100

Smashmouth Marketing

MARCH 14, 2020

Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. 4. Selling has gone social. Enter: social selling. This growing trend refers to salespeople using social media to interact with prospects and customers.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. A citizen of India can access a store in America and have their product shipped to their home without stepping out the door. Guest post by Mathew Jade.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Curation 101

Curation Purchase Pricing Price 101

Top Rank Marketing

NOVEMBER 27, 2023

Janine Wegner “GenAI augments human potential, boosting productivity and cost-efficiency, like summarizing or translating content. .” — @Kevin_Jackson Click To Tweet AI Insight #10 — Pam Didner Pam Didner Vice President Relentless Pursuit @PamDidner There is an app for everything. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. The various reasons why someone might post (connect with friends/family, make political statements, sell a product, etc.). Take TikTok, for example.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Buzz Marketing for Technology

JULY 21, 2008

Internet resources on information overload and productivity. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Lifehack.org - Popular blog with tips on how to increase productivity (e.g. Putthingsoff - Blog on productivity with a cute cat. 02|Mar|2008.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The researchers observed 310,000 simulated purchase scenarios across 31 product categories. on a 4-point scale.

Buy 78

Buy B2B Opinions Customer Surveys 78

Biznology

NOVEMBER 23, 2011

Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. Remember, if they don’t “get it,” neither will you.

Social Media 80

Social Media ROI Media Social Networks 80

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And your product or service may be exactly what they need to solve it. Social media coverage is spotty.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

7 Pillars of IT-Enabled Team Productivity. However, the premier contribution was the 7 Pillars of IT-Enabled Team Productivity series, a vendor-neutral framework that outlines the key technology underpinnings of an IT environment wanting to enhance team productivity. Build Social Engagement through Presence, Blogs and IM.

Enterprise Management 100

Enterprise Management Work Management Product Companies 100

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Best Free Social Media Influencer Tools. It’s free to download.

Tools 92

Tools Blogger Demographics Social Media 92