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Technology PR Sessions at 2008 PRSA Conference

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» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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How Marketers Can Help Salespeople Succeed with Large Companies

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Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

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Conference Focuses on Making the Most of Customer References

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A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Learn more:  Customer Reference Forum.

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Technical Writer or Technical Copywriter? What's the Difference?

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« Technology PR Sessions at 2008 PRSA Conference | Main. Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Maintains an in-depth product knowledge with a highly technical focus. Case Studies. Content Marketing.

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When the Draft has "Problems"

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Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.