Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Continuous innovations in not only products but also in service and experience help build value and loyalty with buyers. As we did with other moments of despair and tragedies. Innovations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Tony Zambito

NOVEMBER 15, 2010

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.      In many ways, eBay's Marketplace can be viewed as a microcosm of the larger economy of marketplaces. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Profiling the buyers’ titles, roles, initiatives, product/buying criteria, processes, and other forms of rudimentary product marketing and sales-based profiling is not resulting in effectiveness.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100