Webbiquity

MAY 7, 2019

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. The Products and Services. I was on the Google Cloud Partner Advisory Board from 2008 through 2017.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. Despite the strength of its product, the sudden crash of the nascent Internet industry in 2001 was a body blow to the company. You couldn’t have a better product to sell.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. What productivity hacks do you find most useful? Marketing Strategy Random Eisenhower Decision Matrix management lessons management strategy Pomodoro Technique productivity Rock-Pebble-Sand Model'

Product 100

Product Urgency Marketing Work Management Opt-in 100

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Continuous innovations in not only products but also in service and experience help build value and loyalty with buyers. As we did with other moments of despair and tragedies. Innovations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Customers are using and modifying products. The results.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Webbiquity

FEBRUARY 9, 2021

Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since. Business blogs should, of course, focus on driving either sales (for ecommerce and low-end SaaS companies) or leads (for higher-priced, complex products).

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Convert

DECEMBER 18, 2020

User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Customers could now look for products through the search bar even though it wasn’t super-accurate. Amazon in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Buzz Marketing for Technology

JUNE 27, 2008

5 Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Jake on 18 Jun 2008 at 10:55 pm. on 20 Jun 2008 at 2:14 pm.

Google 100

Google RSS Tips Product 100

Walker Sands

JUNE 20, 2023

Rather than using empty language or overused phrases, be clear and upfront about what your product benefits. Avoiding hyperboles : Rather than describing your product as “cutting-edge” or “innovative,” be specific about its strengths and let your audience decide. How does this impact your Gen Z marketing tactics?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. There is a strong creative tension between the need to improve work, productivity, marketing, leadership and the point at which it needs to change. – Jen McClure, Publisher. . The key differentiator could lie here.

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) of respondents with B2B product companies and 47.1% of the respondents with B2B product companies, and 24.7% In the Fall 2023 survey, 46.4%

CMO 70

CMO Customer Surveys Research B2B 70

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why.

Forecasting 124

Forecasting Social Media Trends Media 124

ClickZ

OCTOBER 13, 2022

But it’s counter-intuitive in the long term, according to research into the global financial crash in 2008. Refocus on your martech stack to be more productive. Nor will you have to attempt to circumnavigate any IT barriers in your organization to work at your most productive. Inefficiency is painful.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE. COMMUNICATION.

Product 100

Product Work Management RSS Privacy Policies 100

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2008 The two of us get married. He did graduate the following year, so I didn’t see much of him after that, other than at a golf tourney here and there. A closet, two computers, and a credit card.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services.

Ideal Customer Profiles 112

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 112

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Webbiquity

JANUARY 22, 2019

The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Company.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Biznology

DECEMBER 30, 2016

All sales people had to do was go grab it, especially as they represented products of ever-improving quality. This all changed with what we call the Lehmann Shock in 2008. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Many great martech products require a relatively mature marketing operations capability in order to fully harness the power of what they can enable. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Outreach

SEPTEMBER 29, 2020

By the time they speak to a sales rep, they’re well-versed about the product. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. They’re ready to be sold on the outcome. How will your solution change their lives for the better?

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. MOFU content lays the foundation for product consideration, the step before the conversion phase. Video product tour.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy. Bond with them. Interview them.

Storytelling 211

Storytelling Trends Ethics Content 211

B2B Marketing Directions

FEBRUARY 26, 2023

Therefore, System 1 exerts a powerful influence on the economic decisions we make, including decisions about the products and services we decide to buy. The most important lesson for marketers in Thinking, Fast and Slow is that System 1 uses heuristics (mental shortcuts) to generate our impressions, intuitions, and feelings.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Once a build garners 10,000 supporters, LEGO conducts a review to determine whether to turn it into an official LEGO product. What types of content should they publish?

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

chiefmartech

JULY 30, 2022

That is the number of software products profiled on G2’s site as of last week. In other words, that 103,528 number is a lower bound of the B2B software product universe. G2’s database is certainly still growing, adding on average 945 software products per month. The answer: at least 103,528. No sugarcoating it.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Ontraport

SEPTEMBER 7, 2018

If you were a Reddit user during the 2008 U.S. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […]. presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top.

Landing Pages 81

Landing Pages Personalization Amazon Purchase 81

Top Rank Marketing

NOVEMBER 27, 2023

.” — @JenHoltvluwer Click To Tweet AI Insight #4 — Janine Wegner Janine Wegner Integrated Thought Leadership Strategy Dell Technologies @JanineWegner GenAI augments human potential, boosting productivity and cost-efficiency, like summarizing or translating content. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Curation 98

Curation Purchase Pricing Price 98

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. What content can you generate that can help them make the case for your product or services and prove bang-for-the-buck?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) of respondents with B2B product companies, and 24.7% of respondents with B2B product companies, and 13.1% In the March survey, 32.0%

CMO 52

CMO Customer Surveys Research B2B 52

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. A brand doesn’t need content that says its product is great. We also continue to help companies understand changes in workspace technology.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52