Chris Koch
OCTOBER 30, 2009
Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. Specifically, frustration over how to use social media to reach the C-suite.
Chris Koch
NOVEMBER 20, 2009
We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. (You can download an abbreviated summary here. ). Marketing factors.
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