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B2B Marketing Traction

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Is Your Marketing Plan SMART?

B2B Marketing Traction

AUGUST 4, 2011

Is there demand for the product? According to a Technorati study from 2008, blogs have a 94% abandonment rate. Are there any statistics that show average results for different types of marketing activities? Is the marketing goal too aggressive? Take business blogs, for example.

Planning 100
Planning Marketing Plans Paid Search Agency Marketing & Strategy 100
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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

APRIL 2, 2012

A 2008 Technorati study showed that the blog abandonment rate was over 90%! That’s because if you use some of the ideas I mention below, the actual production of each of your blog posts may not require research beforehand! My blog posts take about an hour to research, write and publish.

Blogger 100
Blogger Planning Custom Publishing Efficiency 100
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