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Are Consumer Attitudes Toward Privacy Changing?

Biznology

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The post Are Consumer Attitudes Toward Privacy Changing?

Privacy 104
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Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Both our domestic and our international markets fell apart.

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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?”

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

30-second summary: Behavioral targeting is giving way to contextual targeting, rebooted for the 2020s. A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. The first is powerful, global data privacy legislation.

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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site. 110 8th Street, Troy, NY 12180 (518) 276-6000.

Webcast 100
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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. As consumers in the packaged goods business, identifying and addressing the values or changing needs of this target audience is essential for successful branding.

Branding 116
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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

As one of the largest hosting platforms, GitHub has been a target of numerous malware attacks. In 2018 they were a target of a distributed denial-of-service (DDoS) attack, affecting 1.35 In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners.