Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Social networking (11). social justice education 2.0. social networking. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Blog Search. e4innovation wiki.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

By leelefever on June 10, 2008 - 9:20am. Instead, we use hosts like Vimeo.com that have good privacy options. Social Networking - We have presence on the major social networks, but they arent a part of our day-to-day work. It seems too heavy for me to have to use multiple inboxes across the networks.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Sunday, May 25, 2008. Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. In order to teach students how to interact Online, we must openly discuss issues of privacy, copyright, and Online behavior.

Education 100

Education Screencast Ning Web 2.0 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Privacy Policy | Site designed by AMAInteractive a div. Some of these marketing assets will change over time. See Do I Really Need a Content Strategy?)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Including at least three social sharing options boosted the rate to 11.2% The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

APRIL 22, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Privacy Policy | Site designed by AMAInteractive a div. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Privacy Policy | Site designed by AMAInteractive a div.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

NOVEMBER 16, 2009

Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? Privacy Policy | Site designed by AMAInteractive a div. What specific benefit will your reader receive in exchange for parting with his or her email address? Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 18, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 10, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Privacy Policy | Site designed by AMAInteractive a div. Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 15, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends. Wild Apricot Updates - June 2008. Social networking.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Privacy Policy | Site designed by AMAInteractive a div. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 1, 2010

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Privacy Policy | Site designed by AMAInteractive a div. Tagged as: customer realtionship , Industrial & B2B Customer Relationship , Industrial Marketing , McKinsey & Co. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Privacy Policy | Site designed by AMAInteractive a div. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Privacy Policy | Site designed by AMAInteractive a div. He/she must take a desired action for that to happen.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2010

Use social media judiciously to increase name recognition, drive traffic and build a community. Privacy Policy | Site designed by AMAInteractive a div. Grow your in-house list by implementing a lead generation tactic. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® information sharing communication (pod and vodcasting, technologies such as cell visual information phones, pdas, software, blogs, video conferencing) pageflakes, social ï?® ® networking (facebook, bookmarking) LinkedIn, Ning). ® Ability to network ï?® Privacy Policy & DMCA. My Slidespace.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60